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Moz Introduces State-of-the-Art SEO Advancements at MozCon 2024
Tuesday, June 11, 2024

Discover Moz.
Harnessing AI Capabilities for Effortless Efficiency; and Improving Discoverability to Unleash the Power of Data

SEATTLE, June 3, 2024 /PRNewswire/ -- Moz, a pioneer in SEO and marketing software, announces the launch of several powerful features today at MozCon 2024. Among these is the introduction of Moz AI, enabling more efficient workflows and enhancing the enterprise-quality data that Moz Pro users depend on. Additionally, Moz is introducing new Moz API plans to make best-in-class data affordable with new Moz API Beta endpoints, including keyword, intent, brand, and link metrics.

A focus on modernizing Moz's tools was also clear today with a completely revitalized STAT, Moz's enterprise SERP tracking solution, alongside a host of usability improvements in Moz Pro's revamped interface. These improvements allow customers to dive into a more intuitive experience, allowing them to build their strategies from ideation to campaign development.

For over two decades, Moz has been a trusted partner in the ever-evolving landscape of search engine optimization, consistently delivering innovative solutions tailored for SEO professionals. Today, you are invited to discover Moz - a pioneer with a keen eye on the future.

Moz's commitment to usability, effectiveness, and efficiency is reflected in these latest enhancements. Moz offers tools that not only solve today's SEO problems but also lay a solid foundation for businesses to understand and navigate their future directions. With Moz, SEOs can confidently optimize content, build robust strategies, and achieve their goals. Discover Moz - where advanced technology meets intuitive design, ensuring that SEO professionals can achieve exceptional results effortlessly.

"2024 is a milestone for Moz, a chance to celebrate our two-decade journey while looking towards the opportunities ahead," says Ethan Hays, General Manager at Moz. "Tools and approaches need to evolve because the evolution of the search ecosystem is accelerating. The search landscape has seen more turbulence this last year than at almost any point in Moz's 20-year history. Our goal is to help our customers face that head-on. Our core commitment is unchanged: empowering SEO practitioners through software, education, and community."

Discover Moz:

    --  Moz AI: Available in Moz Pro, Moz AI includes three powerful features:
        Search Intent in Keyword Suggestions, Domain Search Theme, and Domain
        Keyword Topics in Domain Overview. These new AI-powered features allow
        Moz Pro customers to streamline their efforts, optimize their SEO
        strategies, and enable them to make data-driven decisions.


    --  AI-powered Search Intent: Moz Pro's newest feature in Keyword
        Suggestions, AI-powered Search Intent, bridges the gap between search
        metrics and user behavior. SEOs and marketers will now be able to
        strengthen the foundation of their strategies with deeper insights and
        optimize campaigns based on what resonates with their target audiences.


    --  Refreshed Moz Pro UI: Discover a new interface that offers a seamless
        user experience. Customers will now spend less time navigating and more
        time optimizing, understanding the strength of their competition, and
        identifying content optimization opportunities.

    --  New STAT UI: Redesigned to cut through the noise and draw attention to
        the metrics that matter most, STAT's all-new UI helps customers better
        understand and tell the stories in their data and move from insight to
        action more quickly. Built with an eye toward innovation and
        adaptability, this highly anticipated update marks the start of a new
        chapter for STAT.
    --  Moz API from just $5, no overages: Moz API customers can now access more
        enterprise-quality Moz Data to build custom tools, dashboards, SaaS
        products, and Apps, with new affordable entry-level pricing starting at
        just $5/month. Customers can access the expanded Beta endpoints, which
        include Keyword Metrics, Keyword Suggestions, Search Intent, Ranking
        Keywords, and Brand Authority, on plans starting at $20/month. API
        customers can get a sneak peek into what the future of the API holds
        with modernized documentation, a simplified authentication process, and
        a revamped dashboard, providing a better overall developer experience.

Moz will demo these product enhancements at MozCon on June 3 and 4. You can find them at the booths in the sponsor hub outside the general session hall or learn more at moz.com/whats-new.

About Moz
Moz, a Ziff Davis company, is an authority in organic search with powerful SEO, API, and Local Search platforms to help marketers improve the position of their brands, business locations, and competitive rank in search results. Moz's platforms are powered by world-class data, both robust and fresh enough to serve as the foundation upon which critical business decisions are made. For both large businesses and agencies looking to gain an edge in the increasingly complex and ever-changing world of search and small businesses seeking an SEO platform to accelerate client growth, Moz has a solution. To learn more, visit moz.com.

Media Contact:
Kayla Armstrong
kayla@beyondtrendingpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/moz-introduces-state-of-the-art-seo-advancements-at-mozcon-2024-302161114.html

SOURCE Moz



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