CorrActions' Life-Saving AI-Powered Solution Prevents Cognitive Distraction in Drivers
Friday, July 5, 2024
The solution analyzes brain activity and detects cognitive distraction, drowsiness, and alcohol in drivers to improve road safety, potentially saving over 20,000 lives each year
TEL AVIV, Israel, June 27, 2024 /PRNewswire/-- CorrActions, an Israeli AI Driver NeuroMonitoring company, is unveiling a new transformative AI cognitive distraction detection solution. The solution was presented at the mid-year meeting of the TRB (Transportation Research Board) Committee on Impairment in Transportation which took place in Washington D.C. in mid June. The CorrActions software aims to enhance road safety and save lives by assessing if a driver is intoxicated, drowsy, or distracted. When cognitive impairment is detected, the NeuroMonitoring solution can take immediate action, such as alerting the driver or activating safety measures.
The innovative CorrActions' Driver NeuroMonitoring solution is the first software-only monitor of driver cognitive impairments caused by alcohol, drowsiness, cognitive distraction, and more, using data already existing in the vehicle - from the steering wheel, seat, in-cabin radar, and additional sensors and is implemented by OTA (Over The Air) software update without any new hardware being required. The software works passively in the background and doesn't use visual identification or a camera of any kind, making it completely non-intrusive to protect the driver's and passengers' privacy.
CorrActions' NeuroMonitor technology is based on a scientific discovery that reads EEG brain activity through the imprint of EEG signals on muscle sub-movements. One of the measures advocated by the NHTSA is the use of EEG, referred to as an objective measure that is most frequently used to measure brain states.
While driving under the influence of alcohol is well-known as a cause of fatalities on the world's roads, distracted driving is another dangerous impairment that frequently occurs. When driving, cognitive distractions like daydreaming can be incredibly dangerous and potentially fatal. In these situations, even though drivers are with "hands on the steering wheel and eyes on road", their minds are distracted and "off driving". In 2022, driving drunk, distracted, and drowsy caused more than 20,000 car crash fatalities in the US alone.
Last year, NHTSA began the process of standardizing impaired-driving prevention technology that would be mandatory by manufacturers to prevent intoxicated driving.
"Using CorrActions' Driver NeuroMonitoring System can contribute to a 70% reduction in fatalities caused by intoxicated driving. Moreover, it can result in $5 billion savings annually," said Ilan Reingold, CEO of CorrActions. "Given our software's close-to-zero false positives rate, its high accuracy, and its unobtrusive nature, drivers will quickly accept and trust the solution which will contribute to widespread adoption."
CorrActions was founded in 2019 by Dr. Eldad Hochman, a neuropsychologist and scientist, and Zvi Ginosar, an experienced business executive. The company's CEO, Ilan Reingold, is a former Chief Business Officer at Sony and General Manager at Broadcom. CorrActions raised $7.25 million in its Series A round which closed in October last year. CorrActions is the developer of the world's first Driver NeuroMonitoring solution - a software-only, multi-symptom brain activity monitor that is highly accurate, privacy-centric, and market proven.
Images can be downloaded here.
Additional reading:
1. Traffic Safety Facts, 2022 Data. Published May 2024.
https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/813579.
2. www.corractions.com
Media contact:
Amir Ben Artzi, Meirovitch PR, amir@meirovitch.com
View original content:https://www.prnewswire.com/news-releases/corractions-life-saving-ai-powered-solution-prevents-cognitive-distraction-in-drivers-302184374.html
SOURCE CorrActions
|
|
|
|
|
 |
Energy Toolbase Launches Energy Storage Partnership with Sungrow to Support PowerStack 255CS and PowerTitan 2.0 | Jan 22, 2026
|
|
RS now offers Phoenix Contact's pioneering new NearFi technology | Jan 22, 2026
|
|
Quantum Art Raises $100 Million in Series A Round to Drive Scalable, Multi-Core Quantum Computing | Jan 22, 2026
|
|
MetaOptics to Showcase Five Breakthrough Metalens-Powered Products at CES 2026 | Jan 22, 2026
|
|
Fresco Raises EUR15m Series C to Power the Future of AI-Driven Cooking and the Connected Kitchen Ecosystem | Jan 22, 2026
|
|
No Assembly Required: Barrett Distribution Centers Powers Maxwood Furniture's West Coast DTC Expansion | Jan 22, 2026
|
|
SCAILIUM Debuts "AI Production Layer" to Overcome GPU Starvation and Slash AI Energy Waste | Jan 22, 2026
|
|
Einride and IonQ Partnership Uses Quantum Computing to Optimize the Logistics of Electric and Autonomous Freight | Jan 22, 2026
|
|
Hesai Recognized as the Only Lidar Company on Morgan Stanley's "Humanoid Tech 25" of Global Robotics Leaders | Jan 22, 2026
|
|
Ekinops New C700HC Chassis Efficiently Connects the Data Center and the Central Office | Jan 22, 2026
|
|
|
