|
Madison Logic Partners with Gong to Enhance Revenue Workflows Through Combined Account Intelligence
Friday, October 25, 2024
The integration connects Madison Logic's industry-leading insights and account activation to Gong's revenue intelligence, offering sellers more visibility into the account journey, buying committee engagement, and trending topics to improve the quality of interactions and help close deals faster.
NEW YORK, Oct. 17, 2024 /PRNewswire-PRWeb/ -- Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced a new integration with Gong, the leader in revenue intelligence, to enhance cross-functional revenue team collaboration and workflows. The integration connects Madison Logic's industry-leading insights and account activation to Gong's revenue intelligence, offering sellers more visibility into the account journey, buying committee engagement, and trending topics to improve the quality of interactions and help close deals faster.
"B2B buyer behavior is changing rapidly; insights ensure you are not just reacting, but proactively shaping sales conversations," said Liz Ronco, Head of Product and Solutions Consulting at Madison Logic. "Faced with larger buying committees, tighter budgets, and longer sales cycles, marketing and sales teams must work together to deliver personalized experiences to stand out from competitors. This integration with Gong enables us to put account and buyer intelligence directly in front of sellers to maximize outreach and boost conversion rates."
The Madison Logic integration with Gong streamlines account engagement by providing sales teams with a clear view of cross-channel touchpoints, buyer insights, and marketing's impact. Key benefits include:
-- Enhanced Account Intelligence: Madison Logic's Account Journey Insights
offers sellers comprehensive account summaries, buyer persona engagement
updates, and aggregated reporting across campaigns.
-- Increased End-to-End Personalization: Improved visibility from the
combined Gong customer interaction data and Madison Logic insights
enables sales and marketing teams to address specific account needs and
concerns and deliver more tailored recommendations throughout the entire
sales cycle.
-- Stronger Revenue Team Alignment: Shared account and buyer intelligence
fosters stronger collaboration between sales and marketing teams through
a unified outreach strategy and brand voice.
"Revenue success today hinges on having the right insights to guide every move," said Eran Aloni, EVP of Ecosystem at Gong. "By integrating Madison Logic's powerful market-leading intent data and account activation with Gong's revenue intelligence platform, we're further empowering sales and marketing teams to sharpen their focus on high-value accounts, enhance collaboration, and make smarter decisions that lead to measurable revenue growth."
The new integration is available now for Madison Logic and Gong clients. Visit the Customer Knowledge Center for more information.
With a holistic view of the unified ABM strategy, the centralized ML Platform is the premiere solution for modern marketers to power their growth and drive higher conversions. Accelerate every stage of the buying journey with the only ABM activation platform that combines three sources of intent signals, four leading media channels, and ROI metrics to drive more quality conversions. Visit www.MadisonLogic.com to learn more and follow Madison Logic on LinkedIn to stay updated on company news and announcements
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
Media Contact
Betsy Utley-Marin, Madison Logic, 1 (332) 208-8146, eutleymarin@madisonlogic.com, https://www.madisonlogic.com/
View original content to download multimedia:https://www.prweb.com/releases/madison-logic-partners-with-gong-to-enhance-revenue-workflows-through-combined-account-intelligence-302278910.html
SOURCE Madison Logic
|
|
|
|
|
|
 |
VIAVI Highlights Test Solutions for AI Infrastructure Development, Manufacturing and Deployment at OFC 2025 | Mar 28, 2025
|
|
Orium Launches Composable Accelerator for Shopify | Mar 28, 2025
|
|
Oracle Helps Customers Boost Employee Engagement with Strategic Communications and Internal Events | Mar 28, 2025
|
|
ThreatQuotient positioned as a Leader in the SPARK Matrix(TM): Digital Threat Intelligence Management, 2025 by QKS Group | Mar 28, 2025
|
|
Madame Rachida Dati, French Minister of Culture, has granted official recognition to thierry Ehrmann's Abode of Chaos as a 'total work of art', the global headquarters of Artprice by Artmarket. | Mar 28, 2025
|
|
Datacenter Dynamics Makes History with LoneStar - Becoming the World's First Magazine to Reach the Moon | Mar 28, 2025
|
|
Oracle Named a Leader in Configure, Price, Quote by Independent Research Firm | Mar 28, 2025
|
|
Nosto reports 323% growth of Personalized Search after 2024 Gartner MQ inclusion | Mar 28, 2025
|
|
Western Union forms strategic partnership with HCLTech to transition to an AI led platform operating model | Mar 28, 2025
|
|
Wealthbox Expands to Canada with In-Country Data Hosting | Mar 28, 2025
|
|
|
|
