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EQ Bank named Brand of the Year by strategy magazine
Friday, November 8, 2024
Leading publication recognizes EQ Bank's efforts that challenge Canadians to expect more from their banks
TORONTO, Oct. 31, 2024 /PRNewswire/ - EQ Bank, the digital platform of Canada's Challenger Bank(TM) with a mission to drive change in banking and enrich people's lives, has been recognized as Brand of the Year by strategy magazine.
"It's rewarding to see our brand and hard-working teams recognized by an industry authority," said Andrew Moor, president and CEO, EQ Bank. "We believe Canadians deserve more from their banks, and we follow through on this commitment by delivering exceptional products that set new industry standards for how modern banking should be - and feel. While exciting, this recognition is a reminder, not a finish line. As Canada's seventh largest bank, we're more committed than ever to building a more competitive ecosystem where Canadians can thrive with true choice."
Each year, strategy magazine's editorial team selects five Brands of the Year whose work pushed the boundaries of their category to connect with Canadians. EQ Bank was particularly recognized for its 2022 "Make Bank" brand platform and its recent "Second Chance" campaign that stars Dan and Eugene Levy, and parallel Québécois debut, "Deuxième Chance," featuring Dianne Lavallée and Laurence Leboeuf, which encourages Canadians coast-to-coast to move from their first-ever, low-value bank accounts to better, digital options.
Since launching in 2016, EQ Bank has championed change in Canadian banking to ensure its customers have a diverse array of financial options that help them earn more, without the fees. Its long track record of industry-moving, all-digital offerings includes:
-- Personal Account - a pioneering account in Canada that offers no fees
and high interest on everyday banking, alongside unlimited free bill
payments and free Interac e-Transfers® within an entirely digital
experience
-- US Dollar Account - a high interest-bearing account offering some of the
industry's most competitive exchange rates without monthly fees
-- International money transfers with Wise - the first bank in Canada to
partner with Wise for a seamless international money transfer experience
to over 120 countries worldwide
-- FHSA Savings Account - the first all-digital, no fee FHSA to help
customers reach their home ownership goals faster
-- EQ Bank Card - an innovative card that offers free cash withdrawals from
any ATM in Canada, earns interest and provides cash-back rewards while
not charging foreign currency conversion fees when travelling*
-- Notice Savings Account - a first-of-its-kind account in Canada with no
fees and minimum balance requirements that allows customers to earn
higher interest with 10- and 30-day withdrawal notice periods
-- Business Account - a game-changing account specifically designed to suit
small business owners' needs with EQ Bank's same high-interest, no-fee
commitment and digital experience, and access to Business GICs
To learn more about EQ Bank, get a second chance at your first bank account or feel what it's like to choose a bank that doesn't take and helps you make, visit eqbank.ca.
About EQ Bank
Equitable Bank has a clear mission to drive change in Canadian banking to enrich people's lives. As Canada's Challenger Bank(TM) and seventh largest bank by assets, it leverages technology to deliver exceptional personal and commercial banking experiences and services to over 670,000 customers and more than six million credit union members through its businesses. It is a wholly owned subsidiary of EQB Inc. (TSX: EQB), a leading digital financial services company with $125 billion in combined assets under management and administration (as at July 31, 2024). Through its digital EQ Bank platform (eqbank.ca), its customers have named it one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
To learn more, please visit?eqb.investorroom.com?or connect with us on?LinkedIn.?
About strategy
Strategy(TM) uncovers and shares the "bold vision, brand new ideas" of Canada's national marketing community via daily news coverage on strategyonline.ca, in depth industry analysis and features in strategy magazine, as well as conferences and recognition programs including the CMO Forum, Agency of the Year, Marketing Awards and Media Innovation Awards. Based in Toronto, Canada, strategy is part of Brunico Communications, a world leader in the B2B content space, producing top trade publications, global content markets, awards programs and conferences for brands Realscreen, Kidscreen, Playback and strategy.
® Trademark of Interac Corp. Used under licence.
*Foreign currency transactions will be subject to the Mastercard Currency Conversion rate. EQ Bank does not charge any additional FX fee or markup.
For media inquiries, contact:
Maggie Hall
Director, PR & Communications
maggie.hall@eqbank.ca
View original content to download multimedia:https://www.prnewswire.com/news-releases/eq-bank-named-brand-of-the-year-by-strategy-magazine-302292623.html
SOURCE EQ Bank
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