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Tractor Beverage Launches Tractor Beam: Get Ready for a Soil-Fueled Future
Saturday, November 9, 2024
Online Publication Seeks Creatives to Reimagine Life on Earth--From the Ground Up
DENVER, Nov. 1, 2024 /PRNewswire/ -- Tractor Beverage Company, the planet-first drink brand that's USDA Organic Certified, is launching something new--and it's not just your next favorite beverage. Introducing Tractor Beam, a quarterly online publication debuting in early 2025. Its mission? To explore bold, optimistic futures where regenerative farming and soil science inspire how we live and thrive on this planet.
Welcome to the world of soil-based climate fiction, a new take on Sci-Fi and Cli-Fi that asks: What if the path to a better world is beneath our feet? Tractor Beverage Company is calling on writers and artists to imagine futures where our relationship with the earth is radically transformed--blending ancient, earth-rooted wisdom with visionary thinking that dares to bridge the "Hope Gap." In a time where many feel disconnected from solutions, Tractor Beam is inviting inspired protagonists--creators like you--to help craft stories and visuals that close the gap between reality and our most audacious visions of the future.
"At Tractor, we're focused on possibilities," says Duke Stump, Chief Brand Officer for Tractor Beverage Company. "Tractor Beam isn't just a call for innovation; it's an invitation to reimagine our relationship with the land and one another. Think of it as a future Farmer's Almanac, exploring a world where regenerative practices and harmonious living with the earth take center stage. It's about inspiring hope--encouraging a new generation of thinkers and dreamers to bridge the Hope Gap and turn imagination into action.
Tractor Beam is now open for submissions of short stories and graphic novellas that explore how regenerative agriculture, soil science, and earth-centered practices can shape our future. This new genre--soilpunk --positions the earth as a central character in the fight for a sustainable, thriving world. Whether you envision a post-climate-crisis society rebuilt on sustainable farming or a future where the soil holds the key to human survival, the quest is for stories that inspire hope and challenge conventional thinking.
Winning submissions will receive $1,500 USD in three categories--Prose, Narrative Illustration, and Judge's Choice--selected by a panel of climate-focused creators:
-- Paul Goodenough, Emmy-nominated writer, producer, and founder of
Rewriting Extinction, an initiative merging storytelling and activism to
protect biodiversity and inspire environmental action.
-- Joycelyn Longdon, an award-winning environmental justice researcher and
climate educator, has been invited to speak on topics such as
environmental justice, regenerative design, green technology, and
climate colonialism by The United Nations Geneva Dialogues, Channel 4,
Cheltenham Science Festival, Oxford University, and The Design Council,
as well as becoming a recent TEDx Alumni. She was the 2022 winner of the
Emerging Designer London Design Medal and was most recently featured in
British Vogue's December 2023 'Forces for Change' Issue.
-- LinYee Yuan, founder and editor of MOLD, a critically acclaimed print
and online magazine about designing the future of food, and an
instigator of Field Meridians, an artist collective creating tools for
ecological resilience through social practice.
Submissions are due by November 22, 2024, with winners announced on December 16, 2024. So, whether you're writing, drawing, or imagining, now's the time to share your vision for a more regenerative future--and help us close the Hope Gap.
Supported by Tractor Beverage Company, the first USDA Organic Certified beverage brand in food service, Tractor Beam reflects the company's commitment to sustainable food systems and inspiring new ways of thinking about organic and regenerative farming. To submit your work and learn more, visit tractorbeam.earth and follow us on Instagram.
About Tractor Beverage Co.
Tractor Beverage Company is redefining the beverage landscape with the first USDA Organic Certified, Non-GMO beverage collection crafted exclusively for the food service industry.
At Tractor, we believe that you don't have to sacrifice flavor for sustainability and that soil and soul are at the heart of everything we do. Our commitment to uncompromising taste, quality, and sustainability makes our beverages more than just a delicious drink--they're a movement toward a healthier planet and a better food system. Our mission is rooted in the belief that every decision we make, from sourcing organic ingredients to empowering our team, contributes to a thriving planet and community. This commitment extends to the fields where our ingredients are grown. Through the establishment of the Farmhand Foundation, a non-profit organization headquartered in Ojai, California, we are dedicated to making sustainable and organic farming an everyday reality.
As pioneers in transparency, we were the first beverage brand to track and disclose impact data through our Organic Impact Tracker, recognized by Fast Company as a 2024 World Changing Idea for quantifying the benefits of sourcing organic versus conventional ingredients. This recognition is a testament to our belief that what we put into the earth--and our business--matters deeply. Tractor has also been featured on Fast Company's 2021 list of the World's Most Innovative Companies and has appeared on the Inc. 5000 list of America's fastest-growing private companies since 2022. For more information, visit drinktractor.com or follow along on Instagram at @drinktractor.
Media Relations:
Chrystie Heimert
385752@email4pr.com
802-338-2556
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SOURCE Tractor Beverage Company
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