|
Demandbase Releases 2024 State of B2B Advertising Report: AI, ABM, and Personalization Lead Industry Evolution
Tuesday, November 12, 2024
Analysis Emphasizes the Growing Role of Automation, Cross-Channel Campaigns, and
Privacy-First Strategies in Shaping the Future of Account-Based GTM Strategies
SAN FRANCISCO , Nov. 4, 2024 /PRNewswire/ -- Demandbase, the leader in account-based GTM for B2B enterprises, today announces the release of the 2024 State of B2B Advertising report. After surveying B2B industry professionals, Demandbase compiled the findings into an in-depth analysis of the modern landscape that provides clear takeaways and actionable recommendations. The report highlights that B2B advertising is increasingly driven by data, AI, and personalized, account-based strategies. To stay ahead, marketers must embrace automation, integrate cross-channel campaigns, and prioritize privacy-first approaches while maintaining the flexibility to adapt to evolving technologies and buyer expectations.
"I've seen the B2B advertising landscape change rapidly over the past few years and 2024 has been no exception," says Kelly Hopping, chief marketing officer at Demandbase. "This year, new technologies, shifting customer behaviors, and economic pressures are changing how businesses connect with their audiences. What worked 2 years ago doesn't work anymore. This B2B advertising research reveals key trends shaping our industry, from the growth of Account-Based Marketing (ABM) to the impact of AI, automation, and privacy-first strategies. We hope the report helps B2B marketers understand the trends now to stay ahead in the future."
Here are some key takeaways from the State of B2B Advertising report:
-- Privacy-Forward Advertising Will Become the New Normal: With growing
concerns around data privacy, B2B advertising is increasingly focused on
privacy-compliant strategies that build trust while maintaining
effective targeting. Privacy-forward approaches are set to redefine how
B2B marketers reach and engage audiences.
-- Influencer Marketing is Now Critical for B2B Success: Once the domain of
B2C, influencer marketing is proving essential in B2B, offering
third-party credibility and authority. B2B brands leveraging industry
influencers are better positioned to engage decision-makers and build
trust with target accounts.
-- The Manual Ad Era is Over: Manual ad placements are becoming obsolete as
programmatic advertising, powered by AI, streamlines efficiency,
optimizes spend, and enhances targeting precision. Programmatic is now
the baseline for serious B2B advertisers.
-- Cross-Channel Campaigns as the Key to Boosting ROI: Integrated campaigns
across channels, particularly LinkedIn and Connected TV (CTV), are
essential for amplifying engagement and conversions. Demandbase
customers who ran CTV and display ads together saw substantial increases
in clicks and conversions, highlighting cross-channel's value in
maximizing ROI.
To learn more about how these trends are shaping the future of B2B advertising and download the full State of B2B Advertising report, please visit here.
About Demandbase
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/demandbase-releases-2024-state-of-b2b-advertising-report-ai-abm-and-personalization-lead-industry-evolution-302294947.html
SOURCE Demandbase
|
|
|
|
|
|
 |
Weekly Recap: 11 Tech Press Releases You Need to See | Jan 22, 2026
|
|
Sup AI Sets New Benchmark Record with 52.15% on Humanity's Last Exam | Jan 22, 2026
|
|
DEADLINE ANNOUNCED FOR 2026 NEW TOP-LEVEL DOMAIN APPLICATIONS | Jan 22, 2026
|
|
Trigent Partners with WeWork India to Expand its GCC Footprint | Jan 22, 2026
|
|
Skunk Works® and XTEND Expand Joint All Domain Command and Control for Advanced Mission Execution | Jan 22, 2026
|
|
Exia Labs Brings Keystone to the U.S. Navy via DIU's Blue Object Management Challenge | Jan 22, 2026
|
|
Altair HyperWorks 2026 Delivers Design and Simulation at Scale with AI | Jan 22, 2026
|
|
Glasswall Brings Defense-Level File Sanitization to Every Government Agency and Business Using Microsoft 365 | Jan 22, 2026
|
|
Buyers Edge Platform Appoints Jaime Selga to Lead Expansion Across the Middle East, Africa & Asia | Jan 22, 2026
|
|
Genpact Named a Leader in ISG Provider Lens(TM) 2025 for Insurance GCCs and Agentic AI Services | Jan 22, 2026
|
|
|
|
