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Adconion Highlights Video Advertising Solutions With Revamped Website
Friday, November 06, 2009
NEW YORK, Nov. 6 /PRNewswire/ -- Adconion Media Group today launched the company's new global website, www.adconion.com. The site showcases Adconion's focus on online video advertising and its flagship video distribution network Adconion.TV, which connects content creators, publisher sites and advertisers to broadly distribute and monetize online video on a global scale. The site was designed by Munich-based design agency Viazenetti (http://www.viazenetti.de).
"As Adconion continues to evolve its cache of online video advertising solutions and effectively align advertiser, publisher and viewer needs through Adconion.TV, we must be certain that the way we showcase the brand, in this case through the website, effectively conveys the services we're providing our partners," said Tyler Moebius, CEO and president of Adconion Media Group. "Adconion.com provides visitors an interactive experience that highlights the advantages of partnering with Adconion for online video advertising and reinforces the company's leadership role in this burgeoning industry."
"When Adconion approached us with the new website project, we knew it was an opportunity to revamp one of the strongest brands in online advertising," said Olaf Kerckhoff, CEO of Viazenetti. "The new site successfully captures Adconion's vision and delivers the message in way that's informative, entertaining and interactive."
New site features include:
-- An interactive video ad unit showcase
-- Adconion.TV sizzle reel
-- An intuitive, user-friendly interface
-- A wide array of up-to-date performance statistics from around the globe
-- Detailed analysis of Adconion's audience targeting techniques and
capabilities
-- Numerous case studies detailing successful video campaigns
The impetus for the site redesign comes from the growing online video market. Advertising revenue within the medium is projected to eclipse $4b by 2013 in the United States alone, with 85 percent of U.S. Internet users interacting with online video, according to recent eMarketer reports.
About Adconion
Adconion Media Group (www.adconion.com) is the largest independent global audience and content network. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized technology and products designed in-house while delivering massive global reach across multiple platforms through a single network. Adconion reaches nearly 300 million unique users worldwide; 1/3 of the total global Internet population.
In the U.S. Adconion grew faster than any other network - 62.3% - in the year ending November 2008, according to comScore Media Metrix. Adconion is also an international leader in evolving the ad network model to create, distribute and monetize video content via its video syndication product, Adconion.TV, and branded content development and distribution arm, wholly-owned subsidiary RedLever (www.red-lever.com).
The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008, and won the Investor AllStars award for 2008 "Deal Envy of the Year" in addition to being named to the Library House list of the hottest 100 private mediatech companies in Europe.
Adconion has 16 offices in 7 countries around the world, including London, Hamburg, Munich, Dusseldorf, New York, Los Angeles, San Diego, Chicago, Detroit, San Francisco, Toronto, Paris, Madrid, Sydney, Melbourne and Brisbane. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe.
SOURCE Adconion Media Group
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