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Nativo and Scope3 Forge Partnership to Advance Sustainability in Digital Advertising
Tuesday, January 14, 2025
This partnership will enhance Nativo's suite of products, empowering advertisers to accurately measure and reduce carbon emissions from their campaigns
LOS ANGELES, Jan. 6, 2025 /PRNewswire/ -- Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, today announced a new partnership with Scope3 that will enable brands to achieve their sustainability goals by better understanding and reducing the carbon footprint of their digital advertising campaigns. By bringing transparency to every stage of the ad journey, Scope3 provides accurate emissions data, enabling stakeholders to reduce carbon emissions and build a more sustainable digital media ecosystem.
"Nativo's solutions demonstrate innovation in media through premium formats, traffic shaping, and supply access," said David Fischer, Head of Global Ad Tech Platforms at Scope3. "Through this partnership, we look forward to not only demonstrating the real-world impact of these capabilities to Nativo clients, but also helping them to further reduce the carbon footprint of their media-buying. In fact, our teams have already begun exploring how Nativos methodology can help Scope3 stay ahead of industry changes."
Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, aims to make it easy for everyone in the advertising ecosystem to visualize, measure, and reduce their carbon emissions. This is made possible with Scope3's first-of-its-kind emissions model developed from open-source methodology to precisely measure the complex and interconnected advertising ecosystem. The model sits at the core of Scope3's collaborative sustainability platform and every emissions reduction solution offered by the company, including Climate Shield and Green Media Products (GMPs).
"Nativo's core business model demonstrates its commitment to a more-sustainable approach to digital advertising," said Justin Choi, Founder and CEO of Nativo. "Nativo's direct supply chain and technology efficiencies enable clients to measure and actively reduce carbon emissions of our clients' campaigns. In addition, through a direct and efficient supply chain that avoids MFA inventory, Nativo ensures advertising spend supports carbon reduction efforts. Through our partnership with Scope3, our clients will be able to better understand and demonstrate just how far these benefits of working with Nativo go toward helping them achieve their sustainability goals."
About Nativo
At Nativo, we enable brands to transform their content into digital ad experiences that engage and influence their audiences. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content-driven ad formats within trusted environments in a non-interruptive, fully integrated way. Our mission at Nativo is to solve the mid-funnel and drive consideration by making content-led advertising easy to execute, scale, and measure.
Founded by Justin Choi in 2010, Nativo is an NMSDC-certified Minority Business Enterprise that holds more than a dozen patents for its proprietary technology and works with more than 10,000 premium publisher websites around the globe. Learn more at www.nativo.com.
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SOURCE Nativo
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