Schlage Named America's Most Trusted® Lock Brand for Sixth Consecutive Year
Saturday, February 22, 2025
Leading Lock Brand Rated as Most Trusted Door Lock Brand in Annual Study
CARMEL, Ind., Feb. 14, 2025 /PRNewswire/ -- Schlage®, a distinguished leader in home security and access solutions for over a century, has once again been recognized as the most trusted brand in the 2025 America's Most Trusted® Door Locks & Hardware Study conducted by Lifestory Research. This is the sixth straight year that Schlage has been awarded this esteemed recognition, reinforcing its position as the top consumer choice for door locks and hardware.
"It is an honor to continue receiving such outstanding consumer feedback on our products, and we want to thank our loyal customers for their ongoing trust," said David Perozzi, general manager of Allegion Home. "It is the confidence of our customers that drives us to innovate continuously and provide unparalleled protection for homes and businesses. When it comes to safeguarding what matters most, the strength of your security solution is paramount. We are proud to have been named the Most Trusted Lock Brand for the sixth straight year."
In its 2025 America's Most Trusted study, Lifestory Research conducted a survey with more than 4,600 consumers who were considering the purchase of door locks and hardware sets throughout 2024. Participants rated various door lock brands based on several factors, including overall reputation, the likelihood of recommending the brand to others, personal feelings toward the brand, and the level of brand trust. Among the leading brands in the door lock and hardware market, Schlage stood out with the highest Net Trust Quotient score of 116.0.
"When it comes to securing our homes, choosing the right door lock and hardware is critical. As people look through the many options available, trust in the brand becomes a key factor in their decisions," said Eric Snider, president of Lifestory Research. "Homeowners want to be sure that the products they choose will provide safety, durability and reliability. This is especially important for door locks, as they help protect what we value most."
For over a decade, the America's Most Trusted study has been at the forefront of examining the complex relationship between consumer trust and product selection. This annual study has established itself as the definitive benchmark for assessing brand trust across various industries. To be included in the final ranking, brands must obtain enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. Once confidence levels are determined, survey results are compared with peer organizations of like size and complexity.
For more information, please visit www.Schlage.com. To read the full America's Most Trusted study, please visit www.LifestoryResearch.com/Americas-Most-Trusted.
Schlage is an Allegion brand.
About Allegion
Allegion (NYSE: ALLE) is a global pioneer in seamless access. We keep people and their assets safe, wherever they are, bringing together simple solutions, convenient access and advanced technology. For more information, visit www.allegion.com.
About the America's Most Trusted® Study
The Lifestory Research America's Most Trusted® study is the most extensive and longest-running independent research program seeking to understand the opinions of consumers shopping for home products. Lifestory Research conducts an ongoing annual survey in which people anonymously assess brands encountered during their search for specific products. This research uses the highest quality social and opinion science research practices to provide consumer-driven data insights.
About Lifestory Research®
Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.
For more information, please visit www.lifestoryresearch.com.
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SOURCE Schlage
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