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Underdog Re-Signs Ma$e and Cam'ron, Hosts of It Is What It Is
Monday, February 24, 2025
Sports Gaming Company Continues to Level Up its Partnerships, Re-Signing With Platinum-Selling Recording Artists Ma$e and Cam'ron
BROOKLYN, N.Y., Feb. 19, 2025 /PRNewswire/ -- Underdog, one of the fastest-growing sports gaming and media companies in the U.S., and custom-built for the American sports fan, today announced it will continue to partner with platinum-selling recording artists and hosts of the hit show It Is What It Is, Ma$e and Cam'ron, as well as co-host Treasure Wilson. Following multiple successful seasons together, the partnership will continue to give sports fans an authentic way to interact with hot topics in sports. As part of the partnership, sports betting and fantasy sports picks from Ma$e and Cam'ron will be featured for Underdog customers.
"The show has quickly become iconic," said Liz Marro, Chief Marketing Officer at Underdog. "At Underdog, we focus on connecting with fans in a genuine way and giving them honest, unique discussions about sports. We're excited to partner with Ma$e and Cam'ron to do just that, as It Is What It Is continues to shine."
"We're excited about continuing our partnership with Underdog," said co-host Treasure Wilson. "Underdog has helped It Is What It Is grow into a platform to talk sports and entertainment in the most authentic way. Cam and Ma$e are not only mentor figures but also became like big brothers to me so I'm happy we get to continue doing what we love...with the support of Underdog!"
In the last five years, Underdog has teamed up with several prominent partners, most recently announcing a partnership with podcaster Caleb Pressley. The Underdog content network also continues to expand, featuring the fifth-largest daily sports show in the U.S. across all platforms, Gil's Arena. Last month, Underdog announced multi-year contract extensions with the entire cast.
The Underdog network features popular enterprises: 89, hosted by All-Pro NFL wide receiver Steve Smith; Clean Pocket, hosted by Jay Gruden, Colt McCoy, AQ Shipley, and Justin Pugh; Section 10 and Baseball is Dead with Jared Carrabis and MLB veteran Dallas Braden, Fantasy Football with Josh Norris and Hayden Winks, Heed the Call with Dan Hanzus and Marc Sessler, and more.
About Underdog
Underdog, one of the fastest-growing sports gaming and media companies in the country, was founded in 2020 to build games and content to make sports more fun. Underdog's core belief is simple: there's so much more to be built for sports fans in America. Underdog's products give sports lovers the best way to safely and responsibly enjoy fun, approachable sports games. The company offers fantasy sports games; licensed sports betting; and a diverse media network featuring former professional athletes, coaches, analysts, and the fastest breaking news. Underdog is built for and by sports fans to make sports more fun. For more information, visit underdogfantasy.com.
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SOURCE Underdog Fantasy
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