|
February Recap: 15 Top Consumer Press Releases
Saturday, March 15, 2025
A roundup of the most newsworthy consumer and retail announcements from PR Newswire, including the launch of NikeSKIMS, Megan Thee Stallion's new tequila and the Greatest Lobsterfest(®) of All Time (GLOAT).
NEW YORK, March 7, 2025 /PRNewswire/ -- With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help consumer and retail journalists and consumers stay on top of the month's most popular releases and newsworthy trends, here's a recap of some of the past month's most read- and engaged-with stories.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
1. Red Lobster(®) Declares This Year's Lobsterfest(®) the GLOAT: The
Greatest Lobsterfest of All Time Red Lobster is doubling down on its
lobster authority, rolling out 10 mouthwatering dishes alongside the
ultimate Lobsterfest upgrade: a Create Your Own option. For the first
time ever, guests can build their dream plate by selecting two or three
lobster entrées, customizing their perfect Lobsterfest feast.
2. Bath & Body Works and Disney Collaborate to Launch Disney Princess
Fragrance CollectionThe collection features six brand new fragrances
inspired by some of the most beloved Disney Princess characters. The
85-product assortment is Bath & Body Works most extensive collaboration
collection yet and consists of products ranging from $1.95 to $99.95.
3. Carl's Jr. and Alix Earle are Helping Hangovers after the Big Game with a
Free Carl's Jr. Hangover Burger Carl's Jr. collaborated with Alix Earle
to upgrade the Hangover Burger, delivering a new twist that will satisfy
any craving. The Hangover Burger features a charbroiled beef burger,
folded egg, plenty of bacon, melty Swiss cheese, crispy hash rounds and
special sauce on a seeded bun.
4. Spring Has Sprung at Cracker Barrel: New Seasonal Menu Brings Fresh
Flavors and Sweet Indulgences to the Table"Our new Creole Shrimp skillets
appease guests with an appetite for fresh flavors and zest this season;
for those wanting something a bit more indulgent, our new OREO(®)
Stuffed Cheesecake Pancakes ... are sure to delight," said Sarah Moore,
Chief Marketing Officer for Cracker Barrel.
5. ALDI Announces Plans to Open a Record-Breaking 225+ New Stores in 2025
The new stores will open through a combination of organic growth and
converting select Winn-Dixie and Harveys Supermarket stores to the ALDI
format. In total, ALDI will convert approximately 220 Southeastern
Grocers locations to the ALDI format through 2027.
6. Poppi Takes Center Stage at the Big Game with Top Creators in New
Commercial poppi made a splashy return to the Big Game this year with
their new Soda Thoughts TV commercial. A compilation of relatable
everyday moments, poppi reminds consumers that a better soda exists, and
can be enjoyed any time without second thoughts.
7. 7-Eleven, Inc. Is Continuing the Fun with Free Slurpee(®) Drinks Every
Friday in February "...We saw how much our customers loved a refreshing
Slurpee drink to shake off the January slump," says Dennis Phelps, Senior
Vice President, Merchandising (Vault & Proprietary Beverages). "So, we're
keeping the fun going all month long."
8. Wendy's New Thin Mints Frosty is the Perfect Pairing for Girl Scout
Cookie Season Beginning Feb. 21 Wendy's is giving fans another way to
experience the flavor of a Girl Scout best-seller. The Thin Mints Frosty
combines the Classic Chocolate or Vanilla Frosty, swirled and topped with
a rich, minty cookie crumble sauce inspired by the flavor of Girl Scout
Thin Mints(®).
9. Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt;
Engineered to Perform The long-term partnership will introduce an
extensive product line that invites more athletes and women into the
world of sport and movement. NikeSKIMS will debut its first collection in
the United States this Spring, available online and in select retail
locations, with a global rollout planned for 2026.
10. Crayola Brings Back Retired Crayon Color Collection for the First Time
in Company's History The decision to unretire these eight colors for a
limited time will delight and surprise consumers, increase the brand's
available color palette and give a nod to the company's first iconic
eight crayon box launched in 1903.
11. Chili's(®) and Lifetime(®) Create a New Holiday Classic with the
Television Event "I'll be Home for National Margarita Day" Starring
Maria Menounos and Taye Diggs"National Margarita Day is the most
important holiday of the year at Chili's, but we were all surprised that
no feel-good stories have been made around this holiday," said George
Felix, Chili's Chief Marketing Officer. "Lifetime is known holiday
programs, so there is no better partner to finally give National
Margarita Day the attention it deserves."
12. Megan Thee Stallion Introduces New Premium Tequila Brand, Chicas
Divertidas, With Blanco & Reposado Offerings "As someone who values good
vibes and great memories, I knew I wanted to create a tequila that was
designed to be shared and savored with my Hotties," Megan said. "Smooth,
sultry, and premium. This process has been years in the making, and I'm
so proud to take this next step in my journey as an entrepreneur and
launch this brand."
13. Cue the Confetti! Taco Bell(®) and Milk Bar(®) Launch New Birthday
Cake Churros Nationwide The perfect little treat for any occasion, Milk
Bar Birthday Cake Churros are served in either a one-count or a bundle
of two warm, crispy churros filled with birthday cake frosting and
topped with bright pink confetti sprinkles.
14. CeraVe Announces New "Head of CeraVe" Hair Campaign featuring Charli
D'Amelio, Anthony Davis and Paige BueckersCeraVe's Anti-Dandruff
Shampoo, formulated with 1% Pyrithione Zinc, effectively eliminates up
to 100% of visible flakes when used regularly with the Anti-Dandruff
Conditioner. This system features the brand's signature blend of three
skin identical ceramides and helps eliminate flakes, itch, and
irritation without disrupting the skin barrier.
15. See's Candies and Kylie Cosmetics Collaborate to Celebrate the Launch of
Kylie Skin's New Toasted Marshmallow Lip Butter See's Candies offered a
Sweet-stakes giveaway from Feb. 8-26. Five winners each received an
exclusive Kylie Skin x See's Candies collaboration box, filled with the
new, limited-edition Toasted Marshmallow Scotchmallows signed by Kylie
Jenner as well as a $200 gift card to Kylie Cosmetics.
For more news like this, check out all of the latest retail-related releases from PR Newswire.
Trending Topics
Among the consumer news that was distributed in February, the PR Newswire team was able spot several larger stories that highlight the trends shaping the industry.
-- Big Game Ads: While the Chiefs and Eagles were competing for the Big
Game trophy, Ipsos was collecting data that showed Little Caesars,
Pringles and eight other brands took home the win for Best Big Game ads
of 2025. The ads were analyzed to determine their effectiveness based on
responses from American audiences and online social conversation leading
up to and during the game. But the ads weren't the only Big Game
releases sent via PR Newswire. The food, the New Orleans events, the
giveaways and more took over the headlines in early February.
-- Valentine's Day: Love was in the air last month, but it was on a budget.
Trustpilot's Valentine's Day Spending Trends' survey revealed consumers
were prioritizing shared experiences, with 42% planning to go out to
dinner, making it the most popular way to celebrate. Only 28% plan to
celebrate by exchanging gifts like cards, jewelry, flowers, or
chocolate. Catch up on all the Valentine's Day press releases, covering
the gifts, trends, romantic getaways and more.
Coming Up: In March, we anticipate seeing a surge of consumer releases related to the college basketball tournament, the 2025 New York Toy Fair and Mobile World Congress Barcelona. Plus, other calendar events like St. Patrick's Day, Paris and London fashion weeks, and Pi Day are sure to see their own time in the retail spotlight this month.
Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.
Helping Journalists Stay Up to Date on Industry News
These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.
Once they're signed up, reporters, bloggers, and freelancers have access to the following free features:
-- Customization: Users can create customized newsfeeds that will deliver
relevant news right to their inbox. Newsfeed results can be targeted by
keywords, industry, subject, geography, and more.
-- Photos and Videos: Thousands of multimedia assets are available to
download and include in a journalist or blogger's next story.
-- Subject Matter Experts: Journalists will have access to ProfNet, a
database of industry experts to connect with as sources or for quotes in
their articles.
-- Related Resources: Our journalist- and blogger-focused blog, Beyond
Bylines, features regular media news roundups, writing tips, upcoming
events, and more.
About PR Newswire
PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
For questions, contact the team at media.relations@cision.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/february-recap-15-top-consumer-press-releases-302395205.html
SOURCE PR Newswire
|
|
|
|
|
|
 |
VIAVI Highlights Test Solutions for AI Infrastructure Development, Manufacturing and Deployment at OFC 2025 | Mar 28, 2025
|
|
Oracle Helps Customers Boost Employee Engagement with Strategic Communications and Internal Events | Mar 28, 2025
|
|
ThreatQuotient positioned as a Leader in the SPARK Matrix(TM): Digital Threat Intelligence Management, 2025 by QKS Group | Mar 28, 2025
|
|
Orium Launches Composable Accelerator for Shopify | Mar 28, 2025
|
|
Madame Rachida Dati, French Minister of Culture, has granted official recognition to thierry Ehrmann's Abode of Chaos as a 'total work of art', the global headquarters of Artprice by Artmarket. | Mar 28, 2025
|
|
Datacenter Dynamics Makes History with LoneStar - Becoming the World's First Magazine to Reach the Moon | Mar 28, 2025
|
|
Nosto reports 323% growth of Personalized Search after 2024 Gartner MQ inclusion | Mar 28, 2025
|
|
Western Union forms strategic partnership with HCLTech to transition to an AI led platform operating model | Mar 28, 2025
|
|
Wealthbox Expands to Canada with In-Country Data Hosting | Mar 28, 2025
|
|
Direct Digital Holdings Launches "Practical Generative AI Use Cases & Tools for DMOs" to Help Break New Ground in Destination Marketing With AI | Mar 28, 2025
|
|
|
|
