Whirlpool Corporation Wins Big with 7 Awards at KBIS 2025
Wednesday, March 26, 2025
Four of its iconic brands received 7 product awards from top publications Reviewed, Apartment Therapy, and The Kitchn and unveiled new product innovations and immersive booth experiences alongside industry collaborators
BENTON HARBOR, Mich., March 18, 2025 /PRNewswire/ -- Whirlpool Corporation, a leading global appliance company, is thrilled to announce its success at the 2025 Kitchen & Bath Industry Show (KBIS) in Las Vegas, where it earned an impressive seven coveted awards across four of its appliance brands featured at the show - JennAir, KitchenAid, Whirlpool and Maytag. This recognition reaffirms the company's commitment to improving life at home through all of its appliance innovations, as seen at this year's show.
Editors from Reviewed.com, part of the USA Today Network and a trusted site for reviews, selected 15 winning products from KBIS for their Reviewed Awards, which honor stand-out products from the show. Groundbreaking innovations within the Whirlpool Corporation trusted family of brands secured four spots on the list.
Two other new Whirlpool Corporation products showcased at KBIS caught the attention of editors from Apartment Therapy and The Kitchn, securing a "Best in Show" seal from both publications which are known as trusted resources for home design and home cooking.
"Winning these awards at KBIS 2025 is truly such a proud moment for us," said Shannon Blakely, Vice President of North America Brand Marketing at Whirlpool Corporation. "It's an honor to have our innovations recognized, and it really speaks to the passion and dedication of our entire team."
At the Whirlpool booth, KBIS attendees witnessed the new products on display via artful booth designs and unique collaborations.
To unveil its reimagined design language with new color and personalization options, the brand teamed up with San Francisco-based interior designer Noz Nozawa to host multiple daily design talks in partnership with Brittni Pertijs, Whirlpool Head of Color, Finish and Material Design. Together, the two illustrated how KitchenAid brand's new offerings deliver on both consumers' and designers' cravings for new neutral palettes and expanded customization options, while never sacrificing performance.
The bespoke JennAir space, designed by National Kitchen & Bath Association (NKBA) Vice Chair, Kerrie Kelly, in partnership with the brand, also featured furniture, lighting and finishes from leading kitchen brands, including Fabuwood, Cosentino, Four Hands Furniture, Free Power and Sherwin Williams, to bring to life a space that reflected the bold and inspired design that resonates with the interior design community.
In the JennAir space, New York Times bestselling author and James Beard Award-winning chef Andy Baraghani demonstrated the ease and power of the new Induction Downdraft Cooktop through twice daily cooking demos, leaving guests in awe of the downdraft technology and his culinary prowess. The new product offering is the first innovation resulting from Whirlpool Corporation's collaboration with downdraft leader, Bora, as first announced at KBIS 2024.
Nearby, visitors took in the Gallery of Leather Cuts, an evolving line of 10 column refrigerator panels, which featured a first-time collaboration with Nature Squared, a Swiss-based ethical design brand that creates innovative luxury surfaces using organic materials, like eggshells.
To immerse yourself in the experience of Whirlpool Corporation at KBIS 2025, explore an interactive walkthrough of the space. The award-winning products, representing four of Whirlpool Corporation's iconic brands, include:
JennAir
-- JennAir(®) Induction Downdraft Cooktop - Best of KBIS Award from
Reviewed - This cooktop allows you to remove kitchen air of cooking
vapors and odors with powerful extraction that works 5x faster than
steam can rise, helping to maintain a pleasant kitchen environment. The
cooktop's slim profile liberates any space from bulky hoods and cabinet
constraints, making even floating islands a reality.
-- JennAir(®) Induction Cooktop - Best in Show Award from The Kitchn -
This cooktop pushes the boundaries of induction technology, with
features like Assisted Cooking, app command and control, large
Flex-Choice(TM) elements and the ability to set an exact temperature
instead of choosing from a list of preset levels.
KitchenAid
-- KitchenAid(®) Juniper Appliance Finishes - Best of KBIS Award from
Apartment Therapy - KitchenAid debuted a bold line of appliances
featuring a brand-new vibrant hue, Juniper, which is a complex, dark
green with a touch of blue and metallic flake. This color is set to roll
out on KitchenAid Brand's new line of appliances coming later this year
and is set to bring creative expression to the heart of the kitchen.
-- KitchenAid® Smart Double Wall Oven with Assisted Cook Cycles - Best of
KBIS Award from Reviewed - Designed for ultimate personalization, our
pull finishes align with industry standards in faucets and cabinet
pulls, giving you the freedom to mix and match with confidence. Assisted
Cook Cycles recommend cooking cycle and temperature for common foods
like cake, salmon fillets, roasted vegetables & more.
Whirlpool
-- Whirlpool(®) 30-inch Smart Electric Smart Range - Best of KBIS Award
from Reviewed - Get the ultimate in Air Cooking Technology and bring
fresh options to family dinner with this 30-inch, High Speed Preheat 5.3
cu. ft. electric range. Clean with just water, not harsh cleaners, with
WipeClean(TM) coating, the easiest-to-clean electric cooktop
coating.((1))
-- Whirlpool(®) 36-inch Wide Counter Depth French Door Refrigerator - Best
in Show Award from The Kitchn - This refrigerator has purposefully
designed spaces for the items you use most. With transparent crisper
bins and a specialized zone for tall items, storing and enjoying your
groceries has never been easier.
Maytag
-- Maytag(®) Pet Pro Front Load Laundry System - Best of KBIS Award from
Reviewed - Specifically designed to conquer pet hair, this washer and
dryer pair helps remove stubborn fur, and is now available in front load
and top load configurations. In the washer, the Pet Pro Option, which
can be used on any wash cycle, unleashes additional water and a deep
rinse to lift and remove pet hair. The Maytag(®) Pet Pro dryer traps
and removes loads of pet hair from clothes in the lint trap with the Pet
Pro option.
KBIS is North America's largest trade show dedicated to kitchen and bath design. The event brings together top manufacturers, designers, and industry professionals to celebrate the latest innovations and industry trends.
For more information about the company's presence at KBIS and events at the show, visit: WhirlpoolPro.com/KBIS2025. For additional details about Whirlpool Corporation, its portfolio of brands, and other offerings for building industry professionals, visit WhirlpoolPro.com.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
(1) When compared with cooktop with the same heating technology and similar wattages.
Media Contact:
Hannah Loeschorn
hloeschorn@agencyinmotion.com
312-761-1167
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SOURCE Whirlpool Corporation
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