KNB Communications Launches KNB PRISM(TM) Index to Measure the Value of Healthcare Earned Media
Friday, March 28, 2025
NEW YORK, March 20, 2025 /PRNewswire/ -- KNB Communications, an award-winning marketing and public relations agency specializing in health technology, biotech, and life sciences, today announced the release of the KNB PRISM(TM) index, a proprietary scoring system designed to bring clarity and consistency to evaluating the impact of earned media coverage specifically across the healthcare sector.
KNB PRISM(TM)--which stands for Public Relations Impact Scoring Method--introduces a structured, data-informed approach to measuring PR performance in industries where precision, credibility, and audience alignment are paramount. The framework evaluates media coverage using multiple weighted dimensions, assigning a cumulative score between 0 and 1000 to each media placement. This allows companies to directly compare the value of different types of media exposure--from quotes in top-tier outlets to highly targeted trade features.
"The KNB PRISM(TM) index is designed to show what truly moves the needle," said Chintan Shah, President of KNB Communications. "Domain Authority turned messy SEO data into a single score everyone could rally around. The KNB PRISM(TM) system does that for healthcare media coverage by distilling a complex set of signals into a single number that everyone can use to understand value at a glance."
Some of key dimensions scored in the KNB PRISM(TM) framework include:
-- Inclusion of key messages
-- Use of company visuals (logo, headshot, graph, video)
-- Named subject matter expert (quoted or author)
-- Target audience alignment
-- Total publication reach
Each element is weighted through a proprietary formula, enabling companies to categorize placements as limited, moderate, strong, or exceptional--based not on assumptions, but on measurable, strategic impact.
Importantly, the KNB PRISM(TM) index is designed specifically for the healthcare, medtech, biotech, and life sciences sectors. While general PR platforms offer media tracking or sentiment analysis, none provide a sector-specific, dimension-based scoring model to help health innovators measure success from earned media with this level of distinction. The KNB PRISM(TM) platform fills a critical gap, offering a smarter alternative to outdated generic metrics like impressions or ad value equivalency.
"A quote in a top-tier outlet may look most impressive initially, but a long-form byline in a targeted publication might reach the right decision-makers," said Amy Roberts, Vice President of Communications and Client Services at KNB Communications. "KNB PRISM helps quantify that nuance and allows clients to make sharper, more strategic PR decisions as a result."
Currently, the KNB PRISM(TM) system is available exclusively to KNB Communications clients, but the agency indicated potential plans to expand access in the future as demand for more rigorous, ROI-driven communications strategy continues to grow across the health and life sciences space.
To learn more about the KNB PRISM(TM) index and how it's helping healthcare innovators quantify what really matters in earned media, visit https://www.knbcomm.com/knb-prism.
About KNB Communications
KNB Communications is a multi-award winning, specialized marketing + PR agency specializing in health tech, biotech, life sciences and med devices. The firm combines deep industry expertise with creative communications to help health innovators move minds in healthcare.
Contact: media@KNBComm.com
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SOURCE KNB Communications LLC
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