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Casio America Announces Strategic Transformation to Drive Innovation and Growth
Thursday, April 3, 2025
DOVER, N.J., March 26, 2025 /PRNewswire/ -- Casio America is embarking on a strategic transformation designed to modernize operations, enhance innovation, and position the company for long-term success. As part of this evolution, Casio will establish a new headquarters in Jersey City, NJ, serving as the hub for Sales and Marketing, and a new Operations Center in Rockaway, NJ, which will house, Finance, IT, HR, Customer Service, Legal, and Business Administration functions. Additionally, a new distribution center in Sparks, NV will strengthen logistics capabilities to better support the growing demand for direct-to-consumer and e-commerce services.
"This is a strategic investment in Casio's future," said Tom Kato, Chairman and CEO of Casio America. "By embracing modern work environments, expanding access to key talent, and optimizing operations, we are ensuring Casio remains at the forefront of innovation, efficiency, and long-term growth."
Advancing Innovation and Strengthening Capabilities
Casio's new headquarters at 185 Hudson Street in Jersey City offers a modern, collaborative environment designed to foster creativity, adaptability, and forward-thinking solutions. Its proximity to key business hubs provides access to customers, vendors, and talent pool, and cutting-edge marketing and design resources. This move is focused on strengthening Casio's ability to drive innovation and meet evolving market demands.
The new Operations Center at 100 Enterprise Drive, Rockaway will centralize Finance, Legal, IT, Customer Service, and Business Administration, enhancing operational efficiency across key departments.
While the new Distribution Center at 420 Ingenuity Drive, Sparks, NV, will serve as a strategic logistics hub for the North American market. This state-of-the-art facility marks a major milestone in Casio's commitment to innovation, efficiency, and delivering exceptional customer service.
Employee Support and Engagement and Community Engagement
Casio remains fully committed to supporting employees throughout this transition, by offering commuter benefits, flexible work arrangements, and enhanced workplace resources. To ensure employees stay informed regarding the transition to the respective sites, the company has established ongoing communication initiatives, including feedback forums, informational sessions, and leadership engagement opportunities.
"This transition is about creating an environment where our employees can thrive, collaborate, and continue to innovate," said Pamela Cosmillo, General Manager of Human Resources at Casio America. "We are dedicated to supporting our teams every step of the way, providing the tools and resources needed to navigate this change successfully."
At the same time, the commitment to the local community remains unwavering. During the relocation, support for the communities that have been an integral part of this journey will continue. Casio remains dedicated to giving back and will actively collaborate with community leaders to identify and address local needs, ensuring a lasting positive impact.
Commitment to a Seamless Transition
Casio is dedicated to ensuring a smooth and well-planned transition, minimizing disruption for employees, customers, and business operations. The timeline has been carefully structured to allow ample preparation and support, with employee engagement initiatives kicking off in early 2025 and office transitions set for late summer. The sale of the Dover campus is expected by the end of 2025, marking the successful completion of this transformation.
A Future Built on Growth and Sustainability
Casio's investment in modern facilities, expanded collaboration opportunities, and sustainable business practices reflects its long-term commitment to innovation, efficiency, and responsible growth. The company remains dedicated to delivering high-quality products, enhancing customer experiences, and positioning itself for continued success in an evolving, dynamic, and ever-changing marketplace. "This strategic evolution strengthens Casio's foundation for future growth," said Kato. "By embracing change today, we are building a future defined by innovation, collaboration, and long-term success."
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Since its founding in 1957, Casio has been driven by a mission to create innovative and reliable products that enrich people's lives. From pioneering digital timepieces and electronic musical instruments to cutting-edge calculators and projectors, Casio continues to set industry standards with its commitment to precision, quality, and technological advancement. With a focus on sustainability and innovation, Casio remains dedicated to delivering products that inspire creativity and support everyday needs. For more information, visit www.casio.com/us/.
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SOURCE Casio America, Inc.
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