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BDA Taps Sales Leader Nina Kersey to Accelerate Growth in Fitness Market
Wednesday, April 23, 2025
Merchandise Industry Veteran to Lead Sales Strategy and Expand Client Portfolio
WOODINVILLE, Wash., April 15, 2025 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the nation's leading Merchandise Agency(TM) for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz, today announced the appointment of Nina Kersey as Senior Director of Sales. Bringing a wealth of industry knowledge and extensive leadership experience at Fortune 500 companies, Nina will play a key role in elevating the branded experience for BDA's fitness client portfolio.
Nina Kersey joins BDA from BAMKO, where she served as Senior Director of National Accounts. Prior to that, Nina was the Senior Director of Customer Success at Image Solutions, Inc. and also held sales leadership roles at LVMH, L'Óreal, and Macy's. Nina's deep domain expertise in sales strategy, customer success, and market expansion will be instrumental in further elevating BDA's offerings to its fitness clientele.
"Nina's proven track record with top-tier brands and her exceptional sales leadership will be invaluable as BDA continues to grow and innovate," said Barry Deutsch, Chief Sales Officer at BDA. "Her ability to forge strategic partnerships and navigate the marketplace positions her perfectly to drive expansion and deliver sustained value across fitness clients."
"Joining BDA at this transformative stage of its growth is a tremendous opportunity," said Nina Kersey. "Collaborating with iconic brands and leading a dynamic team, I'm eager to contribute to BDA's continued success and create new opportunities that deliver lasting impact for our clients."
About BDA
Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency(TM) providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands. BDA is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. For more information on the power of merchandise, visit www.bdainc.com.
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SOURCE Bensussen Deutsch & Associates, LLC
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