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Stagwell (STGW) Unveils New SPORT BEACH 2025 Athletes and Brand Partners Including Erin Andrews, Sir Mo Farah, Chris Paul, Alex Rodriguez, George Russell, Charissa Thompson and More
Friday, April 11, 2025
Registration now open for SPORT BEACH 2025 at sportbeach.com
NEW YORK, April 9, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today launched registration for SPORT BEACH 2025 at sportbeach.com and announced an expanded lineup of athletes and brand partners.
Notable new additions to this year's roster include sports broadcaster Erin Andrews, long-distance runner and Olympic Gold Medalist Sir Mo Farah, NBA legend Chris Paul, MLB All-Star Alex Rodriguez, and George Russell, Mercedes-AMG PETRONAS Formula One Team driver, who will participate in featured programming throughout the week.
Back in its third year, SPORT BEACH will serve as the premiere destination for sport at the Cannes Lions International Festival of Creativity (Cannes Lions) from June 16-19, 2025.
Newly Announced 2025 Athlete & Media Partners
-- Erin Andrews (Media) - Entrepreneur and broadcaster Erin Andrews is most
widely known for her work as a member of FOX Sports' A Team, reporting
on "FOX NFL Sunday" each week. In addition to being a trailblazer in the
sports world, Andrews co-hosts the popular iHeartRadio podcast "Calm
Down with Erin and Charissa" for iHeartRadio, which features unfiltered
conversations between two girlfriends about life, sports, and pretty
much every random topic that needs to be dissected. She was honored with
a Gracie Award in 2021, which recognizes exemplary programming created
by women, for women, and about women in all facets of media and
entertainment. In 2019, Andrews added "creator" to her long list of
titles with the launch of her women's apparel line WEAR by Erin Andrews.
Andrews designed the collection to help women express their fandom in a
way that fits their everyday style and has since expanded her products
to include contemporary NBA, NCAA, NHL, and MLB pieces. The sports
pioneer has garnered notable attention as an entrepreneur, growing WEAR
by Erin Andrews into one of the top NFL women's only brands since it
launched.
-- Sir Mo Farah (Running) - Sir Mo Farah, CBE, is a multiple Olympic, World
and European gold medalist. For many, he is Britain's greatest ever
athlete, having accumulated 10 global titles which includes the 'double
double' of gold medals over 5,000m and 10,000m at both the 2012 and 2016
Olympic Games. He holds numerous European and British records and has
the World Best distance for the One Hour Run (21,330m). Sir Mo was
knighted in the 2017 New Year Honours for services to athletics. At the
start of 2024, he became the National School Sport Champion for the
Youth Sport Trust, embarking on 'Mo's Mission' to encourage young people
to be physically active for at least 60 minutes each day. In January
2025 Mo announced his new YouTube series 'Run with Mo', taking
celebrities from across the world out for a run chatting about life,
their careers, fitness and everything in between.
-- Chris Paul (Basketball) - Chris Paul is a legendary NBA superstar, known
for his competitive spirit and leadership both on and off the court. A
12-time NBA All-Star and two-time Olympic gold medalist, Chris has
played for teams such as the Los Angeles Clippers, Phoenix Suns and
currently the San Antonio Spurs. Off the court, he is a dedicated
father, husband, and philanthropist, and makes significant contributions
through the Chris Paul Family Foundation. Chris is also a successful
businessman and minority owner of the Indian Premier League's Rajasthan
Royals and Tiger Woods' TGL club, Jupiter Links. A New York Times
Bestselling author, Chris actively supports educational initiatives and
HBCUs, continuing to build a powerful legacy in the space.
-- Alex Rodriguez (Baseball) - Alex Rodriguez is the Chairman and Chief
Executive Officer of A-Rod Corp, an investment firm that backs
world-class startups and partners with leading global companies across
real estate, sports, and entertainment. While best known as one of the
world's greatest athletes (a 14x MLB All-Star and a 2009 World Series
Champion with the New York Yankees), Alex is now an owner of the
Minnesota Timberwolves and Lynx and leads a team of experts building
high-growth businesses. He is also an Emmy Award-winning MLB analyst for
Fox Sports, has been an investor on ABC's Shark Tank, and co-hosts the
video series The Deal with Bloomberg Originals' chief correspondent
Jason Kelly, interviewing CEOs, entrepreneurs, and sports legends.
-- George Russell (F1) - Qualcomm Technologies, Inc., in support of its
Snapdragon® processor brand, is bringing George Russell, Mercedes-AMG
PETRONAS Formula One Team driver, to SPORT BEACH. George Russell is a
three-time Grand Prix winning Formula 1 driver for the Mercedes-AMG
PETRONAS F1 Team. Having risen through the ranks as part of the Mercedes
junior programme, he made his debut in the top tier of motorsport with
the storied Williams team in 2019. Now, as the senior works driver for
the iconic three-pointed star, George is one of the leading figures of
the current generation. He also plays a significant role in leading
change in the sport through his role as Director of the Grand Prix
Drivers' Association, the body that represents F1 racers. The youngest
driver to ever hold the position, George has a particular passion for
advancing racing safety in his role. He is also an advocate for mental
health awareness, contributing significantly through various global
initiatives.
-- Charissa Thompson (Media) - Charissa Thompson is a dynamic Los
Angeles-based TV host and reporter, widely recognized for her role
across FOX's NFL KICKOFF, the lead-in to FOX NFL SUNDAY, NFL Films
Presents on FS1 and Prime Video's Thursday Night Football. When she's
not behind the mic, Charissa channels her creative energy into interior
design as the founder of House & Home Design, where she brings
innovative style to life. Passionate about living an active lifestyle,
Charissa frequently shares glimpses of her vibrant daily routine, often
alongside her two beloved dogs, Daisy and Willis, as well as her
cherished rescue animals at her very own Ruby Ranch. Charissa has also
teamed up with well-known brands such as Mercedes-Benz, AG1, and Sam
Adams, expanding her influence across the entertainment and lifestyle
sectors.
Newly Announced 2025 Program Host
-- Ben Lyons - Emmy Award Winning Television Host, Producer, and Strategic
Brand Advisor at the intersection of sports, culture, and media.
Newly Announced 2025 Brand Partners
-- Business Insider, a leading global news brand renowned for its coverage
of business, technology, and innovation, returns to Stagwell's SPORT
BEACH for its third annual CMO Insider Breakfast on Tuesday, June 17, at
9 a.m. with founding sponsor Boston Consulting Group (BCG). During this
exclusive, invite-only event, global CMOs will convene for a morning of
industry-defining insights and high-level peer discussions as
technology, media, and marketing converge like never before. Attendees
will also hear from marketing leaders who are taking risks, learning on
the fly, and creating brands built to win.
-- Diageo, a returning partner, is a global leader in beverage alcohol with
an outstanding collection of brands including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One
vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness. The "Don Julio Paloma" will be the
official cocktail of SPORT BEACH 2025 and be served throughout the week.
SPORT BEACH attendees will be able to sip on this refreshing cocktail of
tequila, grapefruit soda, lime, and a hint of sweetness as they soak up
the sun and enjoy the ultimate beach vibes. DIAGEO is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and
our products are sold in more than 180 countries around the world. For
more information about DIAGEO, our people, our brands, and performance,
visit www.diageo.com. Visit DIAGEO's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways to
share best practice.
-- La Fête Wine Company: Launched in 2019 as a fresh, modern, and
inclusive wine brand geared toward drinkers of all backgrounds, La Fête
is a modern lifestyle brand redefining the wine industry by breaking
past tradition to create an inclusive, vibrant experience. La Fête is
luxury without pretension: aspirational yet accessible. Recognized as
one of the fastest-growing luxury Rosé brands, La Fête quickly gained
momentum: In 2021, the company introduced La Fête du Blanc, followed by
the launch of La Fête du Rouge in 2023. According to Circana, La Fête
has been the fastest-growing luxury imported Rosé label since 2021 and
now ranks #3 in the US. La Fête seamlessly blends approachability with
aspiration, capturing the attention of a discerning, experience-driven
audience rooted in today's culture. La Fête believes wine should bring
people together - no matter their background - through shared moments of
joy, culture, and connection. In January 2022, 12-time NBA All-Star
Chris Paul (CP3) became an equity partner in the company, further
amplifying La Fête's mission. Since its inception, La Fête has donated
a portion of proceeds from every bottle sold to various organizations
championing international and professional opportunities in wine and
hospitality for BIPOC and underrepresented communities. All La Fête
wines are produced in the iconic Gulf of St. Tropez, in the heart of the
famed Côtes de Provence region of Southern France. For more information
or to purchase online, please visit LaFeteWine.com
-- LG Ad Solutions is a global leader in connected TV and cross-screen
advertising, helping brands find hard-to-get unduplicated reach at
optimal frequency across the fragmented streaming TV landscape. We bring
together LG's years of experience in delivering world-class smart TVs to
consumers worldwide, with big TV audience data and Video AI designed to
connect brands with audiences across all screens.
-- Movember is a global movement changing the way the world talks about,
thinks about, and invests in men's health. Since 2003, this bristly
charity has connected with millions of men around the globe - raising
vital funds and shattering the silence surrounding men's health issues.
But their impact goes far beyond fundraising. Movember is showing up in
culture - partnering with brands, creators, and platforms to redefine
what it means to be a man today. They are also tapping into the passions
that matter to men - like sport, fitness, and gaming - to create
year-round impact. From boardrooms to barbershops to the beaches of
Cannes, Movember is sparking conversations that push boundaries and
drive real change. They're teaming up with brands that shape identity,
media platforms that influence behavior, and voices men trust -- from
locker rooms to livestreams, from social feeds to sports broadcasts.
With unmatched global reach and a proven ability to inspire action,
Movember is the partner of choice for anyone looking to engage the
hard-to-reach male demographic and drive meaningful social change. Learn
more at movember.com
-- Nielsen is a global leader in audience measurement, media data and
analysis. Through our understanding of people and their behavior across
all channels and platforms, we provide our clients an independent source
of insights so they can and will engage their audiences - now and in the
future. Nielsen operates worldwide. For more information, please visit
www.nielsen.com.
-- Official AI empowers brands and athletes to create and collaborate on
authentic AI-powered images, video, and audio for commercial use in
minutes instead of months - all while ensuring proper consent, credit,
and compensation. Through secure vaults and authenticated provenance,
Official AI transforms how brands join cultural conversations in
real-time, enabling unlimited content creation across every channel
while maintaining brand consistency. As cultural relevance can't wait
for traditional production timelines, Official AI bridges the gap
between creative vision and real-time execution, helping brands scale
authentic content and transform creator collaborations from one-off
projects to ongoing partnerships - reducing content creation costs by up
to 90% while increasing speed-to-market by the same margin.
-- Qualcomm Technologies, Inc., in support of its Snapdragon processor
brand, is bringing George Russell, the Mercedes-AMG PETRONAS Formula One
Team driver, to SPORT BEACH. Snapdragon processors power many of the
devices you love, from smartphones to laptops, XR devices, vehicles, and
so much more. George Russell and Don McGuire, Qualcomm Incorporated SVP
and CMO, will discuss the successful brand collaboration between
Snapdragon and the Mercedes F1 team, the role of technology in Formula
One, and more.
-- STAPLE, born from the streets of New York in 1997, is a globally
recognized brand that blends street culture, design, and the spirit of
New York City. It all started when jeffstaple--then a student at Parsons
School of Design--walked into a downtown NYC boutique wearing a
self-printed tee from his silkscreen class. He wasn't trying to start a
brand. But he walked out with a 12-piece order. That moment lit the
spark -- and STAPLE was born. What began as a handmade T-shirt line
quickly evolved into a movement. In 2005, Nike tapped jeffstaple to
design a sneaker that captured the essence of New York City. The
result--the STAPLE x Nike SB "Pigeon" Dunk -- set off streetwear
history. The drop introduced sneaker culture to the mainstream. And it
made the Pigeon an icon. 25+ years in, STAPLE continues to fly. The
Pigeon is more than a logo -- it's a symbol of grit, resilience, and
creativity. Just like the city that raised it. From graphic tees to full
lifestyle collections, STAPLE draws inspiration from all corners of
street culture--music, sport, art, and global youth energy. Our
collaborations span continents and categories--from legendary names to
emerging voices--always pushing culture forward. Whether it's a limited
sneaker, a capsule with a global brand, or a community-driven project,
STAPLE brings an unmistakable energy and authenticity to everything it
touches.
-- TripleLift is the world's leading Creative SSP, transforming standard ad
placements into high-performing, scalable experiences across desktop,
mobile, CTV, and Retail Media. The company's integrated platform
seamlessly unites premium supply, creative technology, and data into one
seamless, integrated programmatic platform. Through its focus on
creative, TripleLift empowers publishers, drives better outcomes for
advertisers, and builds better experiences for consumers, delivering
value across the entire digital advertising ecosystem. As part of the
Vista Equity Partners portfolio, TripleLift is NMSDC certified,
qualifies for diverse spending goals, and remains deeply committed to
people, culture, and community.
-- Zillow Group, Inc. (Nasdaq: Z and ZG), a returning SPORT BEACH partner,
is reimagining real estate to make home a reality for more and more
people. As the most visited real estate website in the United States,
Zillow and its affiliates help people find and get the home they want by
connecting them with digital solutions, dedicated partners and agents,
and easier buying, selling, financing and renting experiences.
Previously announced SPORT BEACH brand partners include: Ad Results Media (ARM), The Athletic, Channel Factory, The Chicago Bulls, Clio Sports, Epidemic Sound, Fanatics, Meta, Microsoft Advertising, NBCUniversal, New York Life Insurance Company, Peloton, Premion, Scripps Sports and VII(N) The Seventh Estate.
For the full roster of leaders, innovators, and cultural influencers joining SPORT BEACH 2025, visit sportbeach.com. For more information on Cannes Lions, including the Awards and the Festival, please visit www.canneslions.com.
Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to sportbeach@stagwellglobal.com to get involved.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Kara Gelber
PR@stagwellglobal.com
*Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
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SOURCE Stagwell Inc.
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