Daisy Closes $3.9M Series Seed Funding to Revolutionize Social Media Engagement for Marketers
Wednesday, March 26, 2025
NEW YORK, March 18, 2025 /PRNewswire/ -- Today, Daisy announced its official unveiling with $3.9M in series seed funding led by CMT Digital, Volt Capital, and EV3 Ventures to help brands maximize content performance through creator-powered engagement. Daisy provides marketers a new way to extend social media reach, longevity, and content performance.
Daisy activates a syndicated network of verified, top creators to "boost" content through coordinated actions that fuel algorithms and make content work harder. With a programmatic network, creators' social media stories and comment sections become a new type of available inventory. "Daisy operates like a 'daisy chain' where a series of small, meaningful actions compound into massive brand impact on both organic and paid content," said Ian Ettinger, Co-Founder of Daisy.
Daisy Turns Engagement into a Growth Engine on TikTok, Instagram, Snapchat and X.
"We're not just another creator marketing solution," said Ray Lee, Co-Founder of Daisy. "Our vision is to allow brands to tap into and reach the established audiences of influencers with the same speed and optimization capabilities as paid advertising."
With a suite of upper and lower-funnel offerings, Daisy provides marketers new ways to:
-- Amplify Organic Reach: Curated creator networks boost content with
likes, comments, shares, and reposts, increasing visibility in social
feeds.
-- Drive Strategic Conversations: Pre-approved brand-specific comments
ensure engagement is meaningful, informative, and highlights key product
features.
-- Enhance Paid Performance: Ads converted from organic posts with strong
social proof from certified creators see higher click-through rates and
return on ad spend.
Early results show that marketers see a +42% increase in click-through rates, a +31% boost in return on ad spend, and a +91% longer ad lifespan when converting Daisy-boosted organic posts into paid ads.
"Performance marketing is the backbone of everything we do at SNOW. If you're not leveraging every competitive edge, you're already behind. Daisy is the ultimate weapon for brands serious about scaling, lowering CPAs, and driving real results" said Josh Snow, CEO of Snow Cosmetics.
Daisy Pioneers a New Revenue Model for Creators
For years, creators have instinctively formed engagement group chats to support each other's content. Now, Daisy transforms that organic behavior into a real revenue stream.
"For creators, Daisy is a complete game-changer," said Dylan Huey, co-founder of Daisy. "Instead of relying solely on brand deals that demand content creation, creators can now monetize what they're already doing, engaging with content. It's the easiest way to make money in the creator economy, and we're seeing massive adoption from top talent."
Daisy ensures that creators are paid the same day, eliminating the long delays common to traditional influencer marketing. No waiting weeks for brand approvals or manual processing--creators see their earnings immediately. For brands, this leads to a highly motivated creator network, ensuring fast and consistent engagement at scale.
About Daisy
The founders of Daisy, Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey carry a combined 40 years of experience in social analytics, creator marketing, and product development.
Daisy is the engagement engine for modern marketing. By harnessing the power of the creator collective, brands are able to take a new approach to marketing. Tap into hard-to-reach audiences. Control brand positioning. Highlight key product features. Lower CPAs. And most importantly--watch content flourish.
For more information, visit daisypay.io or reach out directly to pr@daisypay.io.
View original content:https://www.prnewswire.com/news-releases/daisy-closes-3-9m-series-seed-funding-to-revolutionize-social-media-engagement-for-marketers-302402665.html
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