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OOFOS Opens First-Ever Retail Stores, Bringing "Feel the OO" Across the U.S.
Friday, May 30, 2025
The first retail locations mark a major milestone for the recovery footwear brand as it expands its experiential presence across key U.S. markets.
BRAINTREE, Mass., May 29, 2025 /PRNewswire/ -- OOFOS, the global leader in Active Recovery footwear, is proud to announce the opening of its first brick-and-mortar retail experiences across the U.S. The retail locations will launch in May and June at Pentagon City in Arlington, VA, the Mall of Georgia in Buford, GA, and the Florida Mall in Orlando, FL--all high-traffic areas in key regional markets.
Over the past 14 years, OOFOS has experienced expansive growth through DTC, Amazon and a robust wholesale network. Additionally, international momentum, particularly in Japan, continues to drive global awareness. The new retail locations will provide an opportunity to build off this brand energy, as well as the success of pop-up locations that OOFOS has executed around the country, including along the iconic last stretch of Boylston Street at the Boston Marathon for the past few years. The retail stores will implement key learnings from these pop ups and provide another avenue for consumers to experience OOFOS' technology-backed footwear in person and for the brand to gather feedback first-hand.
"We've always believed in building smart, sustainable growth," said Lou Panaccione, Co-Founder and CEO at OOFOS. "With these new retail locations, we are starting small and being intentional with our strategy, with the goal of complementing our existing DTC and wholesale channels while also offering an additional touch-point to share our mission of helping people feel better."
The new store locations were chosen for their strong market potential and are more than just places to shop, they are experiential touchpoints that connect the dots between the brand's e-commerce success and its expanding wholesale footprint. Visitors can try on a range of OOFOS footwear, including the newer OOmy Stride and OOmy Zen styles and a variety of open-toe and closed-toe styles that highlight the proprietary OOfoam(TM) technology, designed to absorb impact and reduce stress on the body.
The retail launch continues to support OOFOS's broader mission, including its ongoing commitment to wellness, innovation, and giving back through initiatives like Project Pink, which funds breast cancer research and patient care with every purchase.
To learn more or find a store near you, visit www.oofos.com.
About OOFOS
OOFOS is the global leader in recovery footwear, founded with the mission to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam(TM) technology, OOFOS footwear is designed to absorb 37% more impact than traditional footwear, reducing stress on joints and keeping anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better - all you have to do is feel the OO. For more information, visit www.oofos.com.
Contact:
Annie Draper
adraper@cruoftwo.com
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SOURCE OOFOS
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