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Gen.G Opens 'GGX', the Next-Gen Cultural Gaming Space
Thursday, June 26, 2025
-- First esports brand to launch an immersive, lifestyle-focused gaming
venue beyond a traditional PC cafe
-- Offers a premium fan experience with high-end PC zone, exclusive food
menus, branded merchandise, and coaching programs
-- Operated by game IP specialist 'Superplay' in collaboration with top
partners in the industry
SEOUL, South Korea, June 18, 2025 /PRNewswire/ -- Global esports organization Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community, and coaching.
Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1,570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet, and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3,300) per station, delivering a fully immersive play environment.
More than just a gaming space, GGX will act as Gen.G's flagship space - an open, ever-expanding ecosystem where brands, fans, and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy, and SIDIZ, creating a space that blends gaming, content, and community in new ways.
Inside GGX, visitors can enjoy a variety of immersive experiences, including:
-- 'OTOKI G.ROUND', a food & beverage lounge co-developed with Otoki,
offering exclusive signature menu items
-- An iconic photo spot and photo booth featuring GenRang, Gen.G's official
mascot
-- A merchandise store, showcasing Gen.G uniforms, exclusive partner
collaboration items, and GGX-limited items
-- A community lounge with a capacity for over 100 people - designed as a
space for fans to connect and share their passion for gaming, and engage
in community-driven activities
In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programs and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training, and team-based gameplay. The venue will also host regular fan meetups, watch parties, and branded community events, creating a dynamic environment for fans to connect and grow together.
Steve Lee, Head of Partnerships at Gen.G, commented: "GGX goes beyond just gaming - it's a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry."
GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café, and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.
Junghyun Kim, CEO of Superplay, shared: "After months of development with the Gen.G team, we're proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world."
About Gen.G Esports
Founded in August 2017, Gen.G Esports is a global esports organization inspired by the talent of Korean pro players and the passion of fans worldwide. Headquartered in Seoul, Los Angeles, and Riyadh, Gen.G fields championship-winning teams across League of Legends, VALORANT, PUBG, EA FC Online, and Brawl Stars. Recent milestones include a four-time LCK championship streak, a 2024 MSI title, and a 2024 VALORANT Masters victory.
Gen.G also runs Gen.G Global Academy (GGA) to foster the next generation of esports talent. The organization is backed by leading partners including LG, Monster Energy, Logitech, SOOP, Descente, Otoki, and SIDIZ, and is committed to delivering fan-first experiences through innovative partnerships and activations.
About Superplay
Superplay is a content and IP management company specializing in gaming and esports. The company partners with top-tier game developers and esports teams to design and operate immersive fan experiences, including T1 Basecamp Hongdae, KT Rolster R Café, and Genshin PC Lounge.
View original content to download multimedia:https://www.prnewswire.com/news-releases/geng-opens-ggx-the-next-gen-cultural-gaming-space-302484566.html
SOURCE Gen.G
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