CASIO RESHAPES EDTECH DIVISION WITH NEW LEADERSHIP AND RENEWED FOCUS ON STUDENT-FRIENDLY TOOLS
Friday, July 4, 2025
Marko Wityk Appointed Senior General Manager; Tetsuya Yonehara Named Deputy Senior General Manager
DOVER, N.J., June 26, 2025 /PRNewswire/ -- Casio America, Inc. is signaling a new chapter in its Education Technology (EdTech) strategy with the appointment of Marko Wityk as Senior General Manager and Tetsuya "Yo" Yonehara as Deputy Senior General Manager. The leadership shift comes amid the company's renewed focus on streamlining its calculator portfolio to better serve students from middle school through college.
Wityk, who previously led Casio's Retail Business, will now oversee both retail and educational sales operations. His expanded role puts him at the helm of Casio's EdTech division during a critical period of modernization. As part of his new mandate, Wityk will guide product development and business growth while steering the company's response to evolving educational demands.
"Our goal is to simplify the learning experience for students and educators alike," said Wityk. "With the new Classwiz branding, we're creating a more seamless transition between scientific and graphing calculators, so students can focus on learning, not relearning."
The Classwiz update is a central part of Casio's strategy moving forward. Designed to offer a consistent user experience across product tiers, the brand refresh aims to reduce friction for students as they progress through increasingly complex math and science courses. It also reflects Casio's long-standing commitment to affordability and accessibility in academic technology.
Tetsuya Yonehara, known for his deep roots in educational marketing and outreach in Japan, will support Wityk's vision as Deputy Senior General Manager. Together, the two bring a blend of operational expertise and education-focused insight to the division's evolving mission.
Casio's broader aim is clear: to reinforce its position as a reliable partner in education while refining the usability and cohesiveness of its tools. That includes minimizing learning curves between calculator models and ensuring that students are equipped with intuitive, test-ready devices at every academic stage.
While the company has long been associated with classroom staples, the EdTech division's latest moves suggest a more strategic, and student-centric, approach. With Wityk and Yonehara now at the helm, Casio is poised to evolve beyond traditional hardware and toward a more holistic, streamlined solution for modern learners.
To learn more about Casio's educational initiatives and resources, please visit www.casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/home.
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SOURCE Casio America, Inc.
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