Identiv Partners with Narravero to Accelerate Digital Product Passport Adoption and Compliance
Wednesday, July 9, 2025
Companies to Commercialize Integrated Solution for DPP Deployments Ahead of Forthcoming European Union Regulations
SANTA ANA, Calif., July 2, 2025 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, announced today that it has entered into a partnership with Narravero GmbH., a global Software-as-a-Service (SaaS) platform for Digital Product Passports (DPPs) and supply chain transparency. This collaboration expects to accelerate the commercialization of integrated solutions for EU-compliant DPP deployments. By combining Identiv's NFC inlays for dynamic product data with Narravero's robust data management platform, this partnership offers a comprehensive, integrated solution that streamlines DPP deployment for companies.
Driving DPP Innovation Ahead of EU Regulations
Both Identiv and Narravero are pioneers in connecting physical products with the digital world. Narravero's core offering allows businesses to create and manage DPPs that provide comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions. Beginning in 2027, these DPPs will be required under new European Union sustainability rules. DPPs also present a significant opportunity for enhanced supply chain efficiency and customer engagement. Narravero's platform has already seen substantial growth, reaching 135 million visits as of February 2025.
"We are thrilled about our agreement with Narravero and working collaboratively on the DPP solutions we're bringing to market," said Kirsten Newquist, CEO at Identiv. "This partnership will help companies comply with EU regulations and empower them with new opportunities for sustainability, transparency, and consumer engagement."
Thomas Rödding, CEO of Narravero, said, "Our partnership with Identiv is a significant step forward in making DPPs accessible and actionable for businesses globally. Identiv's expertise in secure, connected physical identities complements our robust DPP platform, creating a powerful, end-to-end solution."
This partnership positions Identiv and Narravero at the forefront of DPP innovation, providing a full-circle integrated solution to meet EU regulatory demands and empower businesses with enhanced supply chain transparency, sustainability, and customer engagement.
For more information about Identiv's DPP solutions, please reach out to iotsales@identiv.com.
About Identiv, Inc.
Identiv's RFID- and BLE-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.
About Narravero GmbH.
As one of the few providers offering an end-to-end solution, Narravero combines regulatory compliance, data integration, and product-based communication in a single SaaS platform. The technology transforms products into interactive touchpoints across their entire lifecycle. More than 200 clients across twelve industries - including cosmetics, furniture, and fashion - rely on Narravero to turn compliance into opportunity. Founder and CEO Thomas L. Rödding actively contributes to EU standardization (DIN, CEN-CENELEC). Learn more at: www.narravero.com.
Identiv, Inc. Media Contact:
Sophie Pearson
Identiv, Inc.
spearson@identiv.com
Narravero GmbH. Media Contact:
Dr. Inga Ellen Kastens
Narravero GmbH
ingaellen.kastens@narravero.com
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SOURCE Identiv
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