Pendo Announces Acquisition of Forwrd.ai, Bringing AI-Powered Predictive Analytics into the Pendo Platform
Wednesday, July 9, 2025
Introduces Pendo Predict to equip GTM and product teams with instant insights to drive retention, expansion and pipeline growth
RALEIGH, N.C. and TEL AVIV, Israel, July 8, 2025 /PRNewswire/ -- Pendo, the world's first software experience management platform, today announced that it has acquired Forwrd.ai, an Israel-based no-code predictive analytics platform that empowers business leaders to build custom AI models that predict churn, upsell potential, and lead quality, without the need for data scientists or engineers.
In today's enterprise landscape, go-to-market and product teams are inundated with vast amounts of user and behavioral data, but often lack the tools to interpret it effectively without heavy reliance on technical teams. This acquisition addresses a growing demand for more accessible, real-time insights that inform smarter business decisions.
The Forwrd technology will serve as the foundation of a new suite of AI-driven capabilities within the Pendo platform called Pendo Predict. By combining rich usage data with Forwrd's automated models, Pendo Predict empowers cross-functional teams to proactively identify risk and opportunity--whether it's surfacing high-intent leads for sales, detecting churn risk and suggesting customer interventions, or uncovering expansion opportunities. The result is a more agile, aligned enterprise that can act quickly on data signals to drive retention, expansion, and revenue growth.
"Usage data is the truest and most reliable signal of customer health," said Todd Olson, CEO and co-founder of Pendo. "By integrating Forwrd's predictive engine into the Pendo platform, we're giving every team instant, actionable intelligence to grow revenue and eliminate churn."
Pendo Predict includes powerful features like:
-- Churn risk modeling: Identify accounts likely to drop off--and why.
-- Lead qualification and scoring: Prioritize the prospects most likely to
convert based on in-app signals.
-- Expansion opportunity detection: Spot users with high upsell potential
based on feature usage momentum.
-- Predictive segmentation: Filter and target customer segments dynamically
based on forecasted outcomes.
-- "Next Best Action" recommendations: Surface intelligent suggestions
(e.g., launch a guide in Pendo, escalate to customer success, flag an
account in Salesforce).
"From day one, our mission has been to simplify predictive AI and embed it at the core of business operations," said Kobi Stok, CEO and founder of Forwrd. "By combining Pendo's proprietary data and experience layer with Forwrd's technology, we're transforming product, marketing, and CRM data into actions that empower teams across the organization and enable hyper-personalized customer experiences."
Stok is an experienced product executive and serial entrepreneur who founded Forwrd.ai in 2021 and built strong early traction with industry leaders like SAP, Hubspot, JFrog and AppsFlyer. Stok and team will join Pendo's Herzilya, Israel office.
Pendo announced the acquisition during its Pendomonium X event in Munich. The news follows a series of recent product releases that help teams measure the performance of AI agents, improve user onboarding, cut support costs, increase upsell revenue, and drive team productivity.
About Pendo:
At Pendo, we're on a mission to improve the world's experience with software. Thousands of global companies use Pendo to provide better software experiences for 900 million people every month. Pendo improves business outcomes by enabling non-engineers to analyze, assess, and act on software issues. Our integrated Software Experience Management (SXM) platform manages the entire enterprise software asset: Customer- and employee-facing applications; desktop and mobile platforms; and SaaS, AI and Agentic software. Find out more at pendo.com
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SOURCE Pendo
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