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Echelon Fitness Acquires FORTE, Rebranding Division as "ELEVATE by Echelon" to Expand Global Fitness and Wellness Reach
Wednesday, July 30, 2025
Strategic Acquisition Strengthens Echelon's Leadership in Personalized, Intelligent Fitness Solutions
CHATTANOOGA, Tenn., July 22, 2025 /PRNewswire/ -- Echelon Fitness, a recognized leader in intelligent fitness and wellness solutions, today announced its acquisition of FORTE, a cutting-edge B2B fitness streaming platform. As part of the acquisition, Echelon is rebranding the division "ELEVATE by Echelon." This move enhances Echelon's ability to deliver personalized, interactive fitness content at scale while accelerating its expansion into SaaS enterprises and commercial markets worldwide.
Founded in 2015, FORTE is a powerful B2B SaaS platform that empowers gyms, boutique studios, influencers, and sports organizations to launch and scale branded live and on-demand fitness experiences. With over 457,000 users, 20 million minutes watched in the past year, and a presence in 39 countries, FORTE has established a dynamic ecosystem of content creators and fitness enthusiasts.
"At Echelon, our mission is to empower individuals and communities to live healthier, stronger lives by providing intelligent, accessible, and personalized fitness and wellness experiences--anytime, anywhere.," said Lou Lentine, CEO of Echelon Fitness. "With Echelon's proven U.S.-based technology team and FORTE's innovative solutions, we can now combine our strengths to offer even more robust and reliable solutions for the enterprise customers. This acquisition also allows us to offer our embedded AI workout builder, developed in conjunction with AWS Gen AI Team, powered by generative AI models in Amazon BedRock, into thousands of gyms, plus providing customization and personalization for our enterprise partner.
FORTE's proprietary hardware and video software allow fitness studios to fully automate and deliver interactive livestreaming, enabling seamless connections between fitness providers and their members. The platform integrates effortlessly with all major member management systems, including ABC, Mindbody, Mariana Tek, and Daxko, ensuring simple adoption for businesses of all sizes.
FORTE's impressive client roster includes high-profile organizations such as UFC GYM, Curves, Healthworks, Exhale Spa, 305 Fitness, as well as influencer-driven brands like Power + Flow, Housework, and Melt Method. Supported by notable investors such as the LA Dodgers, Billie Jean King Enterprises, and Elysian Park, FORTE has long been seen as a disruptor in fitness technology.
"Our goal has always been to empower fitness brands to scale their impact through advanced, user-friendly technology," said Lauren Foundos, Founder and CEO of FORTE. "By joining forces with Echelon, we can extend this vision to even more global communities, benefiting from Echelon's momentum, innovation, and unwavering commitment to personalized wellness."
The acquisition of FORTE and the launch of ELEVATE by Echelon solidify Echelon's leadership in the global fitness and wellness space, while advancing the company's ability to provide cutting-edge, scalable solutions for partners and members around the world. Mo Iqbal, Founder of SweatWorks, and Stewart Miller played pivotal roles in advising and supporting the transaction.
About Echelon Fitness:
Since 2017, Echelon has been at the forefront of revolutionizing at-home fitness, offering smart exercise equipment paired with an immersive membership experience. Initially focused on making healthy living accessible to all, Echelon has evolved into a global brand with a growing presence in both consumer and commercial markets. Echelon's home and commercial product line includes Smart Bikes, Rowers, Treadmills, Strength Machines, Ellipticals, Stair Climbers, and Fitness Mirrors, all of which sync with the Echelon Fit app for live and on-demand classes. Through the app, members can track their progress, compete on interactive leaderboards, and access over 2,000 off-equipment workouts, including Yoga, Meditation, Pilates, Boxing, and Core Strength.
In the past year, Echelon has expanded through acquisitions or partnerships with Echelon Recovery (Cold Plunge Tubs, Compression Boots), Echelon AI (personalized fitness powered with Amazon Web Services), Echelon Coach (1-on-1 live personal training), and ActiveMD (telehealth weight loss solutions for gyms and individual users). For more information, visit echelonfitness.com.
About FORTE:
FORTE is a leading B2B fitness streaming platform, offering a premium solution for gyms, studios, and fitness creators to launch branded live and on-demand fitness services. FORTE's proprietary hardware and software enable seamless video production and live-streaming, fully integrated with member management systems for global scalability. The platform's fully automated system allows for cost-effective, high-quality content creation, with detailed analytics provided after every streamed class. For more information, visit echelonelevate.com.
Media Contact
Lauren Foundos
516.376.3519
View original content to download multimedia:https://www.prnewswire.com/news-releases/echelon-fitness-acquires-forte-rebranding-division-as-elevate-by-echelon-to-expand-global-fitness-and-wellness-reach-302510763.html
SOURCE Echelon Fitness Multimedia, LLC
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