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Supertab and Local Media Consortium Partner to Deliver New Revenue Models for Local Journalism
Thursday, September 4, 2025
NEW YORK, Aug. 27, 2025 /PRNewswire/ -- Supertab, a pioneer of microtransaction-driven revenue models for publishers, GenAI and creators, today announced a strategic partnership with the Local Media Consortium (LMC), an alliance of more than 150 media companies and 5,000 news outlets across the United States, Canada and Puerto Rico. Supertab provides LMC members with a pay-as-you-go microtransaction platform with a clean path to subscriptions. Supertab not only gives publishers flexible ways to turn casual visitors into paying users, but is also proven to increase advertising revenue on sites, driving engagement that ultimately complements subscriptions.
Media outlets and content creators across the U.S. face mounting monetization challenges. Journalists and publishers are watching their work being scrapped and repurposed by AI systems, in many cases without compensation, while audiences are showing signs of subscription fatigue. This new partnership extends Supertab's suite of customer acquisition and retention tools across the LMC network, giving publishers additional ways to generate revenue from the 98% of readers who do not subscribe. By creating low-friction purchasing options, the collaboration offers a much-needed solution to one of the industry's most pressing challenges.
"The LMC exists to support local publishers, and our partnership with Supertab gives them a model that is tailor-made for today's audiences, which expect flexibility, choice and ease-of-use," said Fran Wills, LMC CEO. "We're proud to help our members move beyond one-size-fits-all monetization models and build a more sustainable future for local news."
Members can begin using Supertab immediately through integrations ranging from no-code integration via Google Ad Manager's Offerwall, to low-code integration through the Experiences platform, to custom deployments with developer tools.
"Local publishers are essential to communities, yet their ability to thrive has been constrained by outdated models and the advancements of AI," said Cosmin Ene, Founder and CEO of Supertab. "The future of the web - and that includes journalism - is transactional. In an atomized market, with an abundance of content and services, people expect to buy what they want, when they want it, a la carte. This means going beyond subscriptions, and Supertab is designed to deliver that. By aligning publisher needs with consumer expectations, this partnership ensures local journalism can grow stronger in the digital era."
About Supertab
Supertab is reshaping content monetization by filling the gap between advertising and subscriptions. With its microtransaction-powered tabs, Supertab enables users to consume content in a frictionless way and pay only when value is established - with a clear path to converting more users to subscribers. The model combines low friction with high yield, offering a compelling complement to traditional revenue streams. Together with partners like Google, Supertab is pioneering a new era of transactional media. Learn more at https://www.supertab.co
About Local Media Consortium
The Local Media Consortium delivers more than $50M in annual economic value through digital partnerships and strategic initiatives on behalf of more than 150 local media companies in top markets across the United States, Canada, and Puerto Rico, and includes more than 5,000 newspaper, radio, TV and online-only news outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Meta, Monster, and others. The aggregated LMC audience footprint spans 200 million unique monthly visitors, and its member companies serve more than nine billion pageviews to consumers. More information is available at http://www.localmediaconsortium.com.
Media Contact
Tiffany McKinnie, Interdependence Public Relations
(407) 451 2812
400290@email4pr.com
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SOURCE Supertab
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