Birdeye Unveils the Industry-First Agentic Marketing Platform
Friday, September 19, 2025
Launches 10+ AI agents that think and act autonomously to drive outcomes for multi-location brands
PALO ALTO, Calif., Sept. 11, 2025 /PRNewswire/ -- Birdeye, the #1 marketing solution for multi-location brands, announced the launch of the industry-first Agentic Marketing Platform on the first day of its annual View 2025 conference. Built on proprietary Large Language Models (LLMs), the platform introduces 10+ autonomous AI agents that work as true co-workers, completing marketing jobs end-to-end, freeing humans to focus on creating customer value and building trust.
Agentic AI represents a bold new era where AI doesn't just assist, it acts.
At the heart of this new Agentic Platform is our proprietary Outcome Framework, an adaptable architecture that allows every business to tailor agents to their exact needs and complete marketing jobs, even the complex ones, with unmatched speed and accuracy. Combining Brand AI, which preserves personality and context, with Industry AI, which adds vertical expertise, trend awareness, and compliance, the platform ensures agents are both contextual and aligned to the business.
"Agentic AI is the future of marketing. We've built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can't match. For the first time, businesses can hand off entire marketing jobs to AI agents and know the work will be done with accuracy." - Naveen Gupta, CEO at Birdeye
Each agent can operate autonomously or in a supervised mode when triggered, working with context, memory, and purpose, guided by precise prompts, brand guardrails, and workflows. Instead of buying more software with rigid rules and logic, marketing leaders can now simply set the goal -- and the AI agent does the rest.
"OpenAI's mission has always been to build advanced AI and spread its benefits as widely as possible. What makes Birdeye so impactful is how you all transform our technology into something businesses can actually use every day. By deeply understanding the needs of multi-location brands and building agents tailored to real outcomes, Birdeye takes our next-gen AI and makes it usable, actionable, and valuable for hundreds of thousands of customers. That's how the benefits of AI truly reach everyone in the world." - Sherwin Wu, Head of Engineering, OpenAI Platform.
The first wave of 10 AI agents includes:
-- Social AI Agents - The Publishing Agent schedules a ready-to-go calendar
with brand-aligned content, while the Engagement Agent responds to
comments and messages understanding the intent and urgency.
-- Review AI Agents - The Generation Agent can A/B test and select best
sites and time to source reviews, while the Response Agent can now
interpret visual context as well to deliver on-brand replies or even
escalate sensitive cases.
-- Listings Optimization Agent - Recommend listing updates, identify
keyword opportunities, and ensure instant, accurate updates across
platforms.
-- Lead Gen Agents - Engages with customers across reviews and social
channels with context to previous interactions. It works with the
Contact Segmentation Agent for dynamic AI-driven targeting and Template
Design Agent for instant on-brand templates.
-- Reporting Agent - Provides tailored, on-demand insights by location,
channel, or employee on an easy chat interface.
-- Custom Agents - Build unique AI workflows for business-specific needs.
For more information on BirdAI, the Agentic Marketing platform, visit birdeye.com/ai/
About Birdeye
Birdeye is the leading agentic marketing platform for multi-location brands, where AI Agents, powered by custom LLMs, drive real business outcomes. Birdeye replaces fragmented marketing tools with coordinated AI agents that automate workflows across reviews, listings, social media, surveys, and more.
Trusted by over 200,000 businesses, Birdeye helps brands grow local presence, manage reputation, and enhance customer experiences. Operating globally with teams in the U.S., U.K., Australia, and India, Birdeye is redefining how businesses win locally.
Birdeye Home Page
Birdeye on G2
Birdeye Resources
Ruchika Batra
DIrector
Birdeye
pr@birdeye.com
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SOURCE Birdeye
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