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Pure Storage's Enterprise Data Cloud Unifies Data to Give Businesses Greater Control of their AI Initiatives
Friday, October 3, 2025

Enhancements to the Pure Storage Platform ensure data is accessible wherever it's needed with workload coverage expansion into the cloud

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Pure//Accelerate -- Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced enhancements to the Pure Storage Platform that make it easier for organizations to make full use of what AI can offer, streamlining workflows across on-premises and cloud environments.

As AI is increasingly key to business, data is the critical asset for deriving insight, automation, and competitive advantage. Pure Storage's Enterprise Data Cloud architecture provides a unified architecture and operating model that delivers true end-to-end data control, automation, and cyber resilience across any environment.

"In today's AI era, access to data is everything. Managing your data, not just storing it, is the new foundation for AI-readiness from cloud to core to edge," said Rob Lee, Pure Storage Chief Technology Officer. "Success depends on having your data secure everywhere, and easily accessible anywhere, with a unified and consistent experience - in real time, at scale, across any workload."

The Pure Storage Platform enables data mobility, agility, and consistency across distributed infrastructures for an enterprise's full workload and protocol spectrum. And we are now offering a major expansion of the Enterprise Data Cloud into the public cloud, with Pure Storage Cloud.

    --  Pure Storage Cloud For IT leaders managing a hybrid cloud storage
        infrastructure, Pure Storage Cloud unifies a data landscape so data is
        always exactly where it's needed, powering new innovation and fully
        accessible in the cloud so AI tools can leverage and train on the data.



        --  NEW: Pure Storage Cloud Azure Native (Generally available now.)
            Through the Azure Native Integrations program, Pure Storage has
            delivered a first-of-its-kind service built for Azure VMware
            Solution. As a result, customers can reduce overhead, seamlessly
            migrate without refactoring, and decouple storage from compute.
            Offered as a fully managed Azure native service with
            enterprise-grade resiliency and efficiency, Pure Storage Cloud is
            available within the Azure portal now. "Organizations looking to
            embrace AI and next-gen cloud services with Microsoft must first
            move data to Microsoft Azure. For many, migrating storage-intensive
            VMware workloads has been a significant challenge," said Aung Oo,
            VP, Azure Storage. "That's why we're thrilled to partner with Pure
            Storage to provide an Azure Native service built for Azure VMware
            Solution. Together, we're making it easier for customers to migrate
            data-heavy VMware workloads into Azure and quickly leverage the
            latest cloud innovations in AI and analytics."

Control your data: Run intelligent, automated workflows with a unified data plane

Chaotic control of data leads to faltering AI initiatives and stalling operational processes. An intelligent control plane is the brain of the Pure Storage platform - a unified control layer that automates how data is provisioned, protected, and governed across an entire data estate.

    --  NEW: Portworx® by Pure Storage Integration with Pure Fusion. (Generally
        available H1 FY27.) Continuing to bridge the gap between traditional and
        modern applications, the integration of Portworx with Pure Fusion allows
        enterprises to maintain a single unified platform for the data and
        storage management of all workloads. This extends powerful fleet
        management capabilities to modern containerized cloud-native
        applications and Kubevirt based VMs across any environment - on-premises
        or within a hybrid cloud.

    --  Pure1 AI Copilot Expansion Announced as Generally Available at
        Pure//Accelerate 2025, AI Copilot combines the power of dashboards with
        the simplicity of conversation to make storage systems more accessible
        and easier to manage. We continue to expand the ways users can manage
        file services using natural language.

        --  NEW: Portworx Pure1 AI Copilot. (Generally available now.) With the
            first AI-powered platform engineering assistant for Portworx
            customers, users can query Portworx clusters in the same way they
            interact with FlashArray systems. They can now monitor their
            Kubernetes and Portworx clusters at scale via instant interaction
            with an AI agent on the Pure1 Copilot user interface.

        --  Pure1 AI Copilot Integration with Model Context Protocol (MCP)
            Servers (Generally available Q4 FY26.) IT teams can now
            troubleshoot, provision, or optimize without deep technical
            expertise. Pure Storage AI Copilot operates as both an MCP server
            and client, enabling seamless integration with internal systems for
            hardware performance, subscriptions, and security data, as well as
            external tools like analytics engines and application monitors. This
            creates a context-aware intelligence layer that can search for error
            patterns, summarize findings, and suggest remediation options
            through conversational language.

Make AI workloads work for you: Increase efficiency while boosting performance

AI operations can be resource intensive. Improving efficiency means reducing the consumption of expensive infrastructure resources - compute, storage, and energy - thereby reducing overall infrastructure spending.

    --  NEW: Pure Key Value Accelerator Integration with NVIDIA Dynamo for AI
        Inference. (Generally available Q4 FY26.) The Key Value Accelerator is a
        high-performance key-value caching solution designed to accelerate AI
        inference workloads in multi-GPU environments. Pure Storage Key Value
        Accelerator plans to integrate with NVIDIA Dynamo to improve scalability
        and increase inference speeds. The combination will ultimately lower
        computational overhead and reduce carbon footprints."Efficient AI
        inference requires rapid data access so that AI agents can provide
        accurate responses in fractions of a second. Integrating Pure Storage's
        Key Value Accelerator with NVIDIA Dynamo will deliver an out-of-the-box
        path to faster and more scalable inference--removing complexity,
        reducing latency--so that enterprises can maximize the utilization of
        their NVIDIA AI infrastructure," said Dion Harris, senior director, HPC,
        Cloud and AI Infrastructure, NVIDIA .
    --  NEW: Purity Deep Reduce. (Generally available H1 FY27.) This
        next-generation data reduction engine uses advanced pattern recognition
        and similarity-based reduction technologies to improve efficiency,
        delivering high data reduction ratios without significant performance
        tradeoffs.
    --  UPDATED: Next-Gen FlashArray Portfolio The Pure Storage architecture is
        uniquely designed so organizations can run enterprise apps and modern
        AI/ML pipelines on the same, scalable foundation; the FlashArray family
        supports both latency-sensitive applications and high-bandwidth,
        high-concurrency workloads. The expansion of next-generation storage
        products unveiled at Pure//Accelerate 2025 continues with FlashArray//XL
        190 (generally available Q4 FY26), and FlashArray//X R5 and
        FlashArray//C R5 (both generally available now).

Pure Storage delivers data storage and management at scale--unifying and governing data across every environment. With an Enterprise Data Cloud, block, file, and object are managed and governed by policy; every system and site contributes capacity and performance through a shared virtual layer; and all data is controlled through a single console.

Additional Resources

    --  Pure Storage Introduces the Enterprise Data Cloud so Customers Can
        Manage Their Data, Not Their Storage
    --  Pure Storage Unveils Next-generation Storage Products to Deliver
        Performance at Any Scale
    --  Learn more about Enterprise Data Cloud
    --  A New Framework for Sustainable Strategies in the Age of AI

About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on-premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business - always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, which is why we've received one of the highest Net Promoter Scores in the industry across the years. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, Pure1, Pure//Accelerate, Portworx, FlashArray, FlashArray//XL, FlashArray//X, FlashArray//C, Portworx, Pure Fusion, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

Forward Looking Statements
This press release contains forward-looking statements regarding our products, features, or functionality which may not be currently generally available. This release is provided for informational purposes only and is not a commitment, promise, or legal obligation to deliver any product, feature, material, code, or functionality on any schedule, or at all. This release should not be relied upon for making purchasing decisions or with incorporation into any contract. Customers should make purchasing decisions based only on services and features that are currently generally available. For more information on our existing offerings please talk to your Pure Storage representative.

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SOURCE Pure Storage



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