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Squarespace Refresh 2025: Built to Stand Out, Ready to Scale
Wednesday, October 8, 2025
New products and features pair design expertise with intelligent tools to empower entrepreneurs to achieve lasting success online
NEW YORK, Sept. 30, 2025 /PRNewswire/ -- Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, today announced Refresh 2025. The annual release of new products, features, and updates is designed to help modern entrepreneurs stand out and thrive in a rapidly evolving digital landscape.
For more than two decades, Squarespace has set the standard in web design, anticipating shifts in how people authentically show up online. Refresh 2025 builds on this legacy by pairing trusted design expertise with AI-powered innovation and personalized business guidance to provide entrepreneurs with everything they need to create professional websites, increase visibility, and manage every aspect of their venture with ease.
Featured in this year's Refresh is Squarespace Beacon AI, an AI-powered business partner that guides entrepreneurs through the most critical parts of running a business, from streamlining content and listing creation to driving sales, and marketing automation. Whether planning a product launch or identifying new growth opportunities, Squarespace Beacon AI provides recommendations at every step.
As AI-driven search trends transform how consumers discover businesses, Squarespace has expanded its longstanding SEO tooling with a new suite of AI Optimization (AIO) tools. These tools provide structured guidance to help businesses improve both traditional and AI-related visibility and search rankings without compromising their design integrity.
Squarespace has also launched Finish Layer, a suite of expressive design capabilities--animations, transforms, and advanced editing--that turn websites into immersive experiences with professional-grade customization. Design remains a key differentiator and trust signal for modern businesses, and Finish Layer helps them break through the noise.
"At Squarespace, we know entrepreneurs are navigating a complex digital landscape and looking for guidance on how to get discovered and grow," said Paul Gubbay, Chief Product Officer at Squarespace. "With Refresh 2025, we are expanding our product suite by combining design expertise with AI-powered tools to make it easier to run a business while maintaining an authentic brand."
Highlights of what is available today and coming soon include:
Design Differently
Design tools to help entrepreneurs stand out in a crowded digital world.
-- Blueprint AI expansion: More ways to use Squarespace's AI-powered design
partner, including a set of designer-made templates with embedded,
curated content that instantly adapts to one's industry and intent.
Soon, users can get started via chat by describing their vision to
generate tailored imagery, copy, and design recommendations.
-- Squarespace GPT: Accessible from the ChatGPT Store, this guided
experience offers another pathway to start building a more personalized
website with Blueprint AI and continue designing in the Squarespace
platform.
-- AI-Powered Image and Video Backgrounds: New libraries of
premium-quality, AI-generated website background assets that support
one's creative vision.
-- Finish Layer: Intuitive, designer-level editing and styling controls
such as interactive block animations to bring content to life,
customizable block transforms for added visual depth, and new editing
capabilities that simplify workflows. Users can also optimize for views
across devices and import external fonts for brand consistency.
Scale Your Business
Business management solutions to help businesses drive results and scale with ease.
-- Squarespace Beacon AI: An AI-powered business partner that provides
step-by-step guidance across the Squarespace platform to optimize setup,
streamline management, and accelerate growth.
-- AIO Scanner: A tracker that reviews mentions across AI platforms
like ChatGPT, delivers a personalized report, and makes
recommendations for increasing visibility.
-- SEO Scanner: A scanner that audits website content and suggests
optimized titles, descriptions, and image alt text to boost
traditional and AI-driven search rankings.
-- AI Site Scanner: A scanner that will detect broken links and other
website inefficiencies, providing quick-fix recommendations to
enhance site performance and improve the visitor experience.
-- AI Product Composer: A tool to generate detailed, professional
product and service listings with AI, starting from a short
description or an image.
-- AI Discount Composer: AI-powered discount recommendations that can
be instantly applied to drive sales without compromising
profitability or brand integrity.
-- AI FAQ Composer: A personalized, design-friendly FAQ builder to
answer customers' top questions and boost AI search visibility.
-- Squarespace Domains: Advanced security features, an expanded suite of
TLDs, and simplified collaboration tools make it easier to style domain
landing pages and stand out at every stage.
-- Financial Solutions*: An expanded suite of financial tools and services
focused on supporting business growth and ease of use, including:
-- Squarespace Balance: An all-in-one, Squarespace-hosted financial
account for same-day earnings, rewards, and business spending cards.
-- Squarespace Capital: A funding program that helps small businesses
access fast, flexible financing.
-- Instant Payouts & Pay Links: Faster ways to cash out and collect
customer payments, enabling more direct access to earnings.
-- Commerce: Features that make it easier to sell products, offer services,
manage operations, and collect donations--from eye-catching listings for
events and experiences and smarter invoicing workflows, to automated tax
handling and customizable follow-up forms.
-- Marketing Tools: Tools to communicate with customers more effectively,
including AI-generated campaigns that draft content in a brand's voice,
automations that enable time-saving, and customizable emails to trigger
based on actions someone takes on your website.
-- Acuity Scheduling: New tools that make it easier to create a cohesive
brand experience and simplify client checkout. A style editor
automatically applies website design choices to scheduling pages, while
updated point-of-sale features handle deposits, balances, tipping, and
more.
-- Bio Sites: Additional ways to generate income by charging for access to
guides, sheets, and other content, plus native, bookable appointments
empowering creators and brands to monetize their schedules.
To learn more about the latest innovations announced at Refresh 2025, visit Squarespace.com/refresh.
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, scheduling tools with Acuity, as well as creating and managing social media presence with Bio Sites and Unfold. For more information, visit www.squarespace.com.
Media Contact
press@squarespace.com
*Squarespace partners with Stripe Payments Company for money transmission services and account services with funds held at Fifth Third Bank, N.A., member FDIC. Squarespace Capital loans and Squarespace Balance commercial cards are powered by Stripe and issued by Celtic Bank, and YouLend provides merchant cash
advances serviced by Stripe. All financing applications are subject to credit approval.
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SOURCE Squarespace, Inc.
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