ASUS Data revels US SMBs are Underestimating Cyber Risks
Thursday, October 9, 2025
New ASUS research finds 16% already experienced attacks despite majority feeling safe from cyber threats
KEY POINTS
-- 16% of US small and medium sized businesses have already experienced a
cyberattack
-- 84% of SMBs feel safe or neutral from cyber threats
-- 35% of SMBs believe they are less likely to be targeted than larger
enterprises.
-- ASUS supports SMBs with AI PCs like the ASUS Expert P Series to improve
protection and peace of mind
FREMONT, Calif., Oct. 1, 2025 /PRNewswire/ -- Small and medium businesses are overconfident about their cybersecurity risks, according to new data from ASUS, global technology leader that provides the world's most innovative and intuitive devices. The data from the 2025 Future of SMB Report, tracked responses from over 100 SMB leaders across the United States.
SMBs are Underestimating Cyber Risks
The data suggests a misalignment between perceived and actual cyber risk. Data reveals that while 84% of SMBs feel safe or neutral from cyberattacks,16% of respondents have already experienced an attack. While 35% believe they are less likely to be targeted than larger enterprises, nearly 31% of SMBs experience cyber-attack each year, according to industry reports.
This gap between confidence and reality may have practical implications for cybersecurity preparedness. As smaller businesses often present as attractive targets due to having valuable data and fewer dedicated security resources, the underestimation could contribute to preparation gaps that leave some SMBs more vulnerable to targeted threats.
"In today's cyber landscape, the biggest threat isn't just an outside attack, it's assuming you're not a target," said Benjamin Yeh, President of ASUS Computer International. "SMBs that take action now are building the digital resilience they'll need tomorrow."
ASUS Expert P Series with advanced security for the SMB
SMBs looking for built-in security features in their business devices can use ASUS' AI-powered tools like the ASUS Expert P Series for comprehensive cyber protection from hardware to software. ASUS Expert P Series features ExpertGuardian, on-device protection that delivers comprehensive, commercial-grade security to protect businesses from all angles. Designed to adapt to evolving risks, ASUS' solutions empower professionals especially those SMBs with limited IT resources.
ASUS' newest ExpertBook P3 enables professionals to stay productive and protected through ExpertGuardian, a NIST SP 800-155 compliant BIOS and Windows 11 Secured-core technologies. The ASUS ExpertBook P3 (PM3606), starting at $1,259.99, is available in the US on Amazon and through the ASUS store.
ABOUT ASUS
ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
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SOURCE ASUS Computer International
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