|
THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce
Thursday, October 30, 2025
MANCHESTER, England and MOUNTAIN VIEW, Calif., Oct. 22, 2025 /PRNewswire/ -- THG Ingenuity and Google Cloud today announced a far-reaching collaboration designed to transform the scale, innovation, and future growth of THG Ingenuity and its digital commerce platform.
By combining Google Cloud's cutting-edge generative AI and data analytics products with THG Ingenuity's end-to-end commerce and fulfilment capabilities, the agreement represents a strategic milestone that will accelerate product innovation, deliver step-change outcomes for customers, and open new go-to-market opportunities worldwide.
Key pillars include:
-- Product innovation: Central to the partnership is THG Ingenuity's
commitment to product innovation. By harnessing Google Cloud's Vertex AI
platform and Gemini models, THG Ingenuity and Google Cloud will build
next-generation, AI-enabled services for THG Ingenuity's ecommerce
platform. From predictive demand planning and hyper-personalised product
recommendations, to intelligent storefronts and automated fulfilment
solutions, these innovations will give THG Ingenuity's customers the
ability to unlock new revenue streams, reduce operating costs, and
deliver superior experiences at global scale.
-- Shared go-to-market strategy: THG Ingenuity and Google Cloud will
collaborate on a go-to-market strategy to accelerate digital
transformation across industries. Google and THG Ingenuity will together
target existing customers and attract new ones by listing THG
Ingenuity's next-generation commerce and fulfilment solutions for
purchase on the Google Cloud Marketplace. Together, the two companies
will reach customers across Europe and the United States, creating new
opportunities for growth and innovation.
-- Benefits for customers: Through this collaboration, brands working with
THG Ingenuity will gain direct access to the best of Google Cloud's AI
and data platforms, integrated seamlessly into THG Ingenuity's
end-to-end digital commerce services. THG Ingenuity's customers can
expect:
-- Faster innovation cycles and access to market-leading AI tools.
-- Smarter, AI-driven insights to grow revenue and reduce costs.
-- More personalised and seamless shopping journeys for their end
consumers.
-- Greater resilience, scalability, and security in their global
commerce infrastructure.
-- Unlocking scale and strategic value: The partnership is designed to set
a new standard for digital commerce. By uniting Google Cloud's
infrastructure and AI leadership with THG Ingenuity's vertically
integrated commerce model, the collaboration ensures brands of all sizes
can compete, and win, on a global stage.
-- Infrastructure modernisation and enhanced scalability: THG Ingenuity
will undertake a comprehensive migration of its e-commerce and
fulfilment infrastructure to Google Cloud. This move will help modernise
THG Ingenuity's product offerings by transitioning its applications,
including legacy systems, to Google Cloud's highly scalable and secure
platform. This ensures a unified foundation for accelerated growth,
future market expansions, and acquisitions - all underpinned by
cutting-edge security solutions that meet stringent cyber posture and
resiliency needs.
-- AI-enhanced creative production and strategy: THG Studios will use
Google's Veo and Imagen models on Vertex AI to create distinctive,
high-impact visual assets for marketing and branding needs. This
includes blending product photography with AI-generated backgrounds and
producing entirely original images and video content. Google's AI tools
will also be used to analyse market trends and consumer behaviour,
enabling THG Studios to create detailed target audience profiles, and
optimise creative content for maximum engagement and performance.
Alistair Crane, Chairman, THG Ingenuity, said: "This landmark collaboration with Google Cloud is a transformative moment for THG Ingenuity. Together, we are not only reimagining digital commerce through innovation, but also ensuring that customers have the products, tools and fulfilment solutions to drive their businesses forward. This is about shared growth, shared innovation, and a shared commitment to shaping the future of commerce."
Maureen Costello, Vice President, UK, Ireland and Sub-Saharan Africa, Google Cloud, said: "THG Ingenuity is at the forefront of revolutionising digital commerce, and we are proud to collaborate with them. By combining Google Cloud's AI and data expertise with THG Ingenuity's global commerce and fulfilment capabilities, we are enabling brands to modernise, innovate, and create exceptional customer experiences at scale. This collaboration sets the state for long-term impact across industries."
About THG Ingenuity
THG Ingenuity provides cutting-edge ecommerce solutions for clients designed to accelerate brand growth. It comprises THG Commerce, a complete commerce solution with the highest performing technology platform in market, THG Fulfil, a provider of world-class fulfilment and courier management services, engineered to improve customer retention, and THG Studios, an award-winning creative agency providing a range of services from campaigns and content creation to videography and photography. With its expertise in building direct to consumer brands, Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimised AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organisations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
View original content to download multimedia:https://www.prnewswire.com/news-releases/thg-ingenuity-and-google-cloud-forge-new-collaboration-to-power-the-future-of-digital-commerce-302590984.html
SOURCE Google Cloud
|
|
|
|
|
|
 |
Asetek - Mandatory Notification of Trade | Jan 22, 2026
|
|
Tomorrowland Brings the Magic to Shanghai for a Spectacular First Indoor Edition in China | Jan 22, 2026
|
|
Rent Manager Earned Best Real Estate Software Product Award and Multiple Review Badges from G2 Platform | Jan 22, 2026
|
|
BC.GAME to Host "Stay Untamed" Night During Abu Dhabi's Packed Web3 Summit Week | Jan 22, 2026
|
|
Auburn University's Applied Research Institute Expands Advanced Manufacturing Capabilities with CF3D Enterprise Cell | Jan 22, 2026
|
|
AMPERA ANNOUNCES LOCATION FOR GLOBAL HEADQUARTERS | Jan 22, 2026
|
|
Gemmy Alerts Customers: Fake Websites Target Holiday Decorators | Jan 22, 2026
|
|
California Divorce Mediation Center Unveils Modern Website Redesign | Jan 22, 2026
|
|
AMPLIFY Named Finalist in Three Categories at the 2026 Golden Gavel Awards | Jan 22, 2026
|
|
Culture and tourism sectors thrive in Xiamen | Jan 22, 2026
|
|
|
|
