GoDaddy's New ANS Marketplace Tells You Which AI Agents You Can Trust
Thursday, January 22, 2026
ANS Marketplace showcases the internet's first ANS-verified AI agents
TEMPE, Ariz., Dec. 18, 2025 /PRNewswire/ -- GoDaddy (NYSE: GDDY) today announced the next phase of its Agent Name Service (ANS), unveiling the new ANS Marketplace at www.GoDaddy.com/ANS - along with a set of new AI agents people can try today. The ANS Marketplace gives entrepreneurs, developers and platforms a way to discover ANS-verified agents, understand how they work and see ANS trust signals in action.
ANS is GoDaddy's trusted identity naming system for AI agents, designed to help keep the internet and people safe from rogue AI agents. ANS builds trust and security with agentic agents by pairing human-readable names with a cryptographically verifiable identity so that agents can be discovered, verified and governed across ecosystems. It builds on GoDaddy's decades of experience running domain names, Domain Name System (DNS) and certificate infrastructure.
"ANS is about making AI agents as discoverable and trustworthy as domains and websites," said Travis Muhlestein, GoDaddy chief technology officer for product & AI. "With the ANS Marketplace, we're showing people what trusted agents can do and giving a clear, ANS-backed standard for what 'trustworthy agents' actually means."
ANS Marketplace launches with early test agents
The new marketplace site at GoDaddy.com/ANS features a curated set of AI agents that demonstrate practical use cases for small businesses and developers. They include:
-- Brand Advisor - Suggests business and domain names based on a business
description, checks domain availability and can generate logo and banner
concepts.
-- Home Page Advisor - Analyzes a website's home page, suggests
improvements and checks basic SEO signals for the page.
-- Place Reviews Analyzer - Reads public Google Maps reviews for a
business, such as a restaurant or hotel, and summarizes overall
sentiment and key takeaways.
-- Social Media Post Generator - Uses a provided webpage as input to
generate an Instagram-style post, including a title, summarized caption
and image concept.
-- Business Information Snoopy - Checks whether a business's core details
are consistent across popular online services, including Google Maps,
Yelp, Foursquare, Bing, Apple Maps and OpenStreetMap.
These agents are designed to help people understand how ANS-named agents can support real-world business workflows while remaining verifiable and accountable.
20 WooCommerce agents join the ANS ecosystem
GoDaddy also launched 20 AI agents generated from WordPress WooCommerce stores hosted on the GoDaddy platform. These agents are derived from real storefronts and product data, demonstrating how merchant-specific agents can help answer customer questions, surface catalog information and support shopping journeys in a trusted way.
By connecting WooCommerce stores to ANS, GoDaddy is showcasing how existing online businesses can extend their presence in an "agentic" world while maintaining clear identity and control.
New ANS-verified badges signal trusted agents
To make it easier to recognize trusted agents that are enrolled through ANS, GoDaddy has introduced new ANS-verified badges, which indicate:
-- The agent is named and registered through ANS
-- Its identity can be checked cryptographically
-- Its status and policy can be inspected before agents exchange data or
take action
These visual signals are designed to help users quickly distinguish ANS-approved agents from unverified or potentially malicious ones, aligning with GoDaddy's broader mission to bring internet-scale trust to the growing agent ecosystem.
Get started
Developers and interested partners can explore the ANS Marketplace and interact with agents at www.GoDaddy.com/ans. Those who want to go deeper with integrations and standards can review the ANS API and specification via the ANS Standards and developer resources previously announced.
About GoDaddy
GoDaddy, the world's largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.
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