Ricoh Announces GR IV HDF Digital Camera, Preorder GR IV Camera at B&H Photo
Thursday, January 22, 2026
Ricoh GR IV brings Highlight Diffusion Filter to the GR IV a new variant point-and-shoot camera.
NEW YORK, Dec. 16, 2025 /PRNewswire/ -- B&H is pleased to announce the GR IV HDF - Highlight Diffusion Filter, a new variant of their much sought-after point-and-shoot camera. While looking largely the same, this unique model offers new features that give users more creative control, and a new accessory hand strap.
The Ricoh GR IV HDF retains the exceptional image quality and compact point-and-shoot feel that put the GR line on the map. Where it differs begins with the addition of a familiar face to longtime fans of the RICOH GR series of cameras.
Ricoh GR IV HDF Digital Camera
https://www.bhphotovideo.com/c/product/1939238-REG/ricoh_01568_ricoh_gr_iv_hdf.html
Product Highlights:
-- Built-in Highlight Diffusion Filter
-- 25.7MP APS-C BSI CMOS Sensor
-- New 28mm f/2.8 Lens (Full-Frame Equiv.)
-- Improved AF and Low-Light Focusing
-- 5-Axis 6-Stop Shake Reduction System
-- 3.0" 1.04m-Dot Touchscreen LCD
-- 53GB Built-In Memory & microSD Card Slot
-- Full HD 1080/60p Video Recording
-- Snap Distance Priority & Focus Limiter
-- GR WORLD App for Updates and Control
Enter the HDF, or the Highlight Diffusion Filter, which was last seen in similar models of the GR III and IIIx. This filter adds a diffusion effect to the images, especially around highlights. The resulting images have a vintage film/cinematic look often achieved through the use of other tools like digital presets or black mist filters.
The creative possibilities are further broadened by the addition of a new high-speed electronic shutter mechanism that is capable of shutter speeds up to 1/16,000 of a second. This makes it possible to capture images at larger apertures, even when working in bright lighting conditions. For those who already have the standard edition of the camera, fret not, as this feature will be coming to the GR IV via a function-expanding firmware update following the launch of the GR IV HDF.
Other differences between models include the shutter button. While the standard GR IV features an all-black color scheme, the HDF model features a grayish silver shutter button to set it apart. Out of the box, the Fn (Function) button has been set by default to HDF ON/OFF setting. This can be changed to other functions if you wish. Note that the built-in ND (Neutral Density) filter found in the GR IV will not be available in the HDF model.
Lastly, we can't go without mentioning the new accessory, which will be available for both versions of the GR IV camera. To keep with the compact and portable form factor, RICOH has designed the GS-4 Finger Strap that comfortably fits the user's hand for easy carrying. It's less bulky than a full neck strap, and quite minimalistic in design.
As the vintage film look continues to boom in popularity, we expect to see many cameras adopt fun and creative features simulating the effect. The RICOH GR IV HDF is a welcome addition to the current line-up of point and shoot cameras and another great option for on-the-go photographers.
Learn More about the RICOH GR IV HDF camera at B&H Explora
https://www.bhphotovideo.com/explora/photography/news/ricoh-unveils-the-new-gr-iv-hdf
About B&H Photo Video
As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.
Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.
When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.
The B&H Payboo Credit Card offers the industry's best instant savings and special financing, subject to credit approval. Visit B&H's Payboo Page to learn more and apply.
Contact Information
Geoffrey Ngai
B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/
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SOURCE B&H Photo
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