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Self-Improving Web Sites Maximize ROI
Monday, March 24, 2008
Coremetrics and Maxymiser Partner to Automatically Optimize Web Sites
SAN MATEO, Calif., March 24 /PRNewswire-FirstCall/ -- Coremetrics, the
leading provider of digital marketing optimization solutions, announced a
partnership with Europe's leading onsite content optimization provider,
Maxymiser. The collaboration will allow businesses to track visitor response
to content variations and automate the process of showing the right content in
the right place at the right time to generate sales uplift.
The partnership enables Maxymiser to test the performance of different
online content for clients and create fast solutions, complementing
Coremetrics' Web analytics tracking. Maxymiser's technology identifies the
most successful content and serves it to more future visitors, enabling
marketers to deliver maximum return on investment for their campaigns.
"A Web site is often the first customer touch point for brands and its
content influences key customer behavior and impacts sales conversion,
subscription and click throughs," explains Mark Simpson, Managing Director at
Maxymiser. "With high quality traffic becoming more expensive, it's essential
to get Web sites working hard and delivering good results."
Constant online monitoring ensures that as visitor habits change,
Coremetrics and Maxymiser can together provide intelligent analysis and
solutions to help Web sites keep in step with customer expectations. The
latest techniques, including multivariate testing, visitor segmentation and
behavioral targeting, are all supported in the new partnership.
"Partnering with Maxymiser is a natural choice for Coremetrics," said
Richard Sheppard, VP and General Manager of EMEA, Coremetrics EMEA. "To date,
analytics tracking has been the best tool for measuring success and works very
well as a stand-alone service. However, this partnership takes optimization to
the next level by using the analytical data to create solutions which will
improve online performance."
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization
solutions. Its solutions generate high return on online marketing investment
and continue to pay daily dividends in improved marketing performance. Over
1,000 online business sites, transacting over $15 billion this year, are now
using Coremetrics' Software as a Service (SaaS) solution to optimize online
marketing efforts. Coremetrics' solutions encompass advanced online analytics
and precision marketing applications, including search engine bid management,
email marketing and cross sell applications to acquire customers more cost
effectively, increase conversion rates, and increase lifetime customer value.
Clients have recognized over $300M in documented ROI and 87% of clients
recognize ROI in 12 weeks or less. The company is privately held with funding
from Accel Partners, FTVentures, and Highland Capital Partners and is
headquartered in San Mateo, California. To learn more about Coremetrics, visit
http://www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit http://www.coremetrics.com/privacy.
About Maxymiser
http://www.maxymiser.com
Maxymiser's platform can quickly test many thousands of versions of Web
pages. It automatically serves the pages which achieve the highest conversion
rate. This provides a very fast and objective method of increasing revenues by
shortcutting processes which are traditionally subjective, onerous and often
inconclusive. Many clients see substantial revenue increases within days of
engagement. Their promotions are more accurately targeted and their user
experience can be progressively refined. As a result they enjoy increased
revenue. Maxymiser was founded in 2006 and is based in the UK with offices in
London and Edinburgh.
Maxymiser's technology is used by a number of major brands including
Figleaves, Guardian, QVC and National Express.
SOURCE Coremetrics
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