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Wearing Their Technology Advantage on Their Sleeves, Boston Red Sox to Begin Title Defense in Japan
Monday, March 24, 2008
EMC Information Infrastructure is Tokyo-Bound for RICOH JAPAN OPENING SERIES 2008
TOKYO, March 24 /PRNewswire/ -- As Major League Baseball travels to Tokyo
for the RICOH JAPAN OPENING SERIES 2008, the defending World Series champion
Boston Red Sox will begin their quest to repeat with a pair of games against
the Oakland A's at the Tokyo Dome on March 25 and 26. Just as it was
throughout their 2007 championship season, the Red Sox' EMC information
infrastructure will be working in the background to help provide an
information advantage. This time, though, the Red Sox also will be wearing
their technology advantage on their sleeves when they take the field with an
EMC logo patch that symbolizes the organization's use of advanced information
management tools.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080324/NEM023-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080123/NEW035-b )
EMC Corporation, the world leader in information infrastructure solutions,
is an Official Sponsor of Major League Baseball (MLB) Japan, and has expanded
its partnership with the Boston Red Sox to support the RICOH JAPAN OPENING
SERIES 2008. For the games in Japan, the Red Sox will wear specially designed
sleeve patches featuring the EMC and "JAPAN 2008" logos, marking the first-
ever sponsor logo on the team's uniforms. The initiative reinforces EMC's
growing presence and supports the company's expanding brand awareness in
Japan, one of the world's largest and most advanced markets for information
technology.
Toshio Morohoshi, President of EMC Japan, said, "The RICOH JAPAN OPENING
SERIES 2008 is incredibly exciting for Japan. Millions of people will be
following the action with great interest. The people of EMC Japan, on behalf
of our many customers and our important partners, are honored to play an
official role in sponsoring MLB Japan and the Boston Red Sox for this historic
week."
Larry Lucchino, President/CEO of the Boston Red Sox, said, "EMC and the
Red Sox have been marketing and IT partners through a period of unprecedented
success for both organizations. Our EMC information infrastructure has been
instrumental in providing our coaches and players with the ability to research
and evaluate their own performances, as well as the opposition's performances
in real time. We are proud to have EMC at our side and on our sleeves for the
historic Opening Series in Japan."
Supporting their talent with technology
EMC provides state-of-the-art mobile information storage, which allows Red
Sox players and coaches to access digitized video of their own performances
and mechanics as well as their opponents', whether the team is on the road or
at Fenway Park in Boston. The system will be up and running at the Tokyo Dome.
"Just as a player wouldn't step into the batter's box without a bat, this
team wouldn't fly without its EMC information infrastructure," said Steve
Conley, the Red Sox' Director of Information Technology. "The players don't
care how the system works, they just assume it will. If they ask to see video
on a player, they're going to get video on that player right there on the
spot. Using EMC, we are able to get our video fast, we know it's safe and
protected, and we know it's going to be there."
"I don't think there's a player on our team who doesn't use the video
system," said Francona, who has led the team to two World Series titles in his
four seasons as manager. "We're trying to gain advantages any way we can.
We're trying to learn as much as we can about the game and put our players in
the best position to succeed."
As the Official Information Infrastructure Provider of the Boston Red Sox,
EMC provides the systems, software and services that enable a variety of
traditional business applications, such as e-mail, transaction systems, and
online editing of video and other content for the broadcast and print news
media, as well as some highly specialized ones, such as digitized video
access. In total, the Red Sox have deployed nearly 100 terabytes of capacity
on EMC networked storage systems, including EMC(R) Celerra(R) NS40 and NS20
and EMC CLARiiON CX 3-80 networked storage systems, an EMC Centera(R) CAS
(content addressed storage) system, an EMC Disk Library virtual tape library
system, and a range of EMC software to help manage, protect and archive their
information.
About EMC
EMC Corporation (NYSE: EMC) is the world's leading developer and provider
of information infrastructure technology and solutions that enable
organizations of all sizes to transform the way they compete and create value
from their information. Information about EMC's products and services can be
found at www.EMC.com .
EMC, Celerra, Centera, and CLARiiON are registered trademarks of EMC
Corporation. Other trademarks are the property of their respective owners.
SOURCE EMC Corporation
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