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iLoop Mobile and OpenMarket Provide Premier Services for Mobile Marketing and Content Distribution
Thursday, March 27, 2008
Top mobile industry players join forces to offer an integrated, full-featured solution for the mobile channel
SAN JOSE, Calif., March 27 /PRNewswire/ -- iLoop Mobile, the leading
mobile technology and services company for mobile Internet, advertising,
marketing, and content delivery, today announced that it has joined forces
with OpenMarket, a premier provider of mobile messaging and financial payment
processing for direct-to-consumer (D2C) mobile commerce, to provide companies
with a complete solution to create, connect and manage mobile marketing,
advertising and content distribution initiatives worldwide. The collaboration
offers iLoop Mobile and OpenMarket customers an efficient and cost effective
"one stop shop" integrated solution to launch mobile initiatives easily
without the hindrance of managing multiple service and technology providers.
"iLoop Mobile has chosen OpenMarket as a connectivity provider first and
foremost for the reliability and efficiency of their messaging transaction
network, along with excellent customer service and responsiveness," said Matt
Harris, CEO of iLoop Mobile. "We also benefit from OpenMarket's established
relationships and extensive knowledge of mobile operators and their billing
systems, along with the accelerated time-to-market and SAS70 compliance that
our customers require. The detail and accuracy of OpenMarket's financial
transaction and billing reporting is impressive. With their support for a wide
range of standard and premium mobile messaging like SMS/MMS, music, games,
video, subscriptions, and interactive TV campaigns, OpenMarket offers a robust
solution for iLoop Mobile's connectivity offering."
Together, iLoop Mobile and OpenMarket can offer their customers a
state-of-the-art mobile software solution-iLoop Mobile's mFinity(TM) Platform
to create and manage mobile initiatives with OpenMarket's robust and reliable
mobile transaction network. In addition to their leading application
technology, iLoop Mobile also offers services and expertise in mobile campaign
design, tactics and strategies.
"The combination of OpenMarket's message delivery and financial payment
processing services with iLoop Mobile's content delivery and payment
processing services gives customers the full package they need to create and
manage complex mobile initiatives," said Steve Shivers, general manager of
OpenMarket. "Both OpenMarket and iLoop are committed to making more options
available to companies seeking to quickly and easily initiate or expand their
mobile content offerings and revenue."
About iLoop Mobile mFinity(TM) Technology
iLoop Mobile's award-winning mFinity(TM) technology platform uniquely
allows companies to independently create and manage mobile campaigns worldwide
through self-service Web-based software that makes launching mobile
initiatives fast and easy. iLoop Mobile also offers managed services for
brands, marketing agencies, content owners and other companies who prefer to
leverage iLoop Mobile's expertise in launching and managing mobile
initiatives.
For SMS based services, iLoop Mobile provides quick solutions for SMS
mobile marketing, subscriptions, content delivery and enterprise programs that
are integrated with a carrier-grade messaging gateway. For mobile content
distribution, iLoop Mobile offers software applications for creating mobile
enabled Web sites and mobile Internet (WAP) sites featuring automated mobile
ad serving. The Web site builder offers efficient macros making it easy to
create Web pages enabled for mobile content delivery. The WAP site creator
features a user friendly drag and drop "widget" interface that anyone can use,
as well as advanced XHTML editing for custom site design. All mFinity
applications are integrated with an enterprise grade content management system
for total control of mobile content inventories.
iLoop Mobile Contact:
Michael Ahearn
iLoop Mobile, Inc.
(408) 907-3367
michael.ahearn@iloopmobile.com
SOURCE iLoop Mobile, Inc.
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