WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Security Friday, May 26, 2017 
Add Press Release News | News Feeds Feeds | Email This News Email

Cheetah Mobile brings Cheetah Ads to Europe with vertical video moments at Advertising Week
Monday, March 20, 2017

Cheetah Ads shows off its new vertical video capabilities at #AWEurope

LONDON, March 20, 2017 /PRNewswire/ -- Cheetah Mobile Inc., the leading mobile utility and content app developer, today celebrated the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.

Cheetah Ads works hand-in-hand with Cheetah Mobile's diverse app portfolio, as well as exclusive partner, to bring beautiful, full-screen ads to the wide range of mobile experiences. Cheetah Ads reaches across pre-social interactions like AppLock, where brands can connect with users outside of popular social apps; to in-social moments in chart-topping apps and; smart personalized content in News Republic; and utility moments in apps like Clean Master and CM Security.

Cheetah Mobile will lead three sessions from The Guardian Stage at Advertising Week Europe this year. On March 20th, as part of the Mobile Track, Morden Chen, GM of Overseas Ad Sales, will discuss how to "Unlock the Key to Mobile Marketing" at 11:00AM. Later that afternoon, at 4:15PM, Jenny Quan, Executive Dean of Cheetah Lab, will present studies "Comparing Europe and China in the Mobile Era." On March 22nd, as part of the Video Track, Michael Murray, Cheetah Mobile's Director of Ad Sales, will offer his insights about "Transitioning to Vertical Video" at 9:30AM.

Cheetah Lab, Cheetah Mobile's research group, released a new report today at Advertising Week Europe. Titled "China-Europe Mobile Synergy: Trends in User Behavior, Phone Brands and Advertising," the report compares popular mobile apps across the Chinese and European markets, as well as the latest developments in mobile monetization.

Formerly known as Cheetah Ad Platform, Cheetah Ads leverages Cheetah Mobile's artificial intelligence strength to make ads smarter for its 600+ million users around the world.

"Cheetah Ads enables European brand advertisers to intelligently reach their best audiences through the power of vertical video ads," said Scarlett Xiao, Senior Vice President, Global Marketing and Business Development at Cheetah Mobile. "Europe remains one of Cheetah Mobile's strongest markets, and we're thrilled to introduce Cheetah Ads to clients here in London."

"With guaranteed viewability and professional editing services, Cheetah Ads helps brands leave a strong impression with their vertical video ads," stated Arther Wu, Senior Director of Monetization and Business Operations at Cheetah Mobile. "Our partner brands are seeing strong engagement for their vertical video campaigns on"

Cheetah Mobile has risen to become one of the top app developers in the world with over 612 million monthly active users worldwide, most of whom come from the under-30 mobile generation.

About Cheetah Mobile

Cheetah Mobile is a leading mobile internet company. It aims to provide leading apps for mobile users worldwide and connect users with personalized content on the mobile platform.

Cheetah Mobile's products, including its popular mission-critical utility applications Clean Master, CM Security, and Battery Doctor, help make users' mobile internet experience smarter, speedier, and safer. The Company has attracted 612 million global Mobile MAUs as of September 2016, of which approximately 80% are located outside of China. Leveraging the success of its mission-critical applications, Cheetah Mobile has launched its line of mobile content-driven applications, including News Republic and

Cheetah Mobile provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels, which are capable of delivering targeted content to hundreds of millions of users. For more information about Cheetah Mobile and its products, please visit

To view the original version on PR Newswire, visit:

SOURCE Cheetah Mobile

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Cloud Security Alliance Releases New Guidance for Connected Vehicle Security | May 25, 2017
Nav SparkCognition Solutions Products Now Available on GSA Schedule | May 25, 2017
Nav SBA Partners with Synergy Solutions to Launch Cybersecurity Online Training Initiative | May 25, 2017
Nav NetDirector Enables Next-Generation Integration in Radiology with American Health Imaging | May 25, 2017
Nav Canadian Small Businesses Can Now Automate Consent Management in Compliance With Canada's Anti-Spam Legislation | May 25, 2017
Nav U.S. Census Bureau Daily Feature for May 26: Sour Notes | May 25, 2017
Nav ZEROSPAM leverages artificial intelligence with the support of the Government of Canada | May 24, 2017
Nav Frost & Sullivan Commends NFON's Exceptional Growth Strategies for the European Hosted IP Telephony and UCaaS Market | May 24, 2017
Nav At 26+% CAGR, Application Security Market Potentially Worth $9Bn by 2022 Led by North America | May 23, 2017
Nav Global Smart Doorbell Market 2017-2021: Increased Consumer Preference for Smart Locks & Growing Demand for Smart Homes and Development of Smart Cities - Research and Markets | May 19, 2017

Submit News | View More News View More News