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Avatar New York Discusses 5 Ways Artificial Intelligence can Improve E-Commerce Metrics
Friday, May 19, 2017

NEW YORK, May 19, 2017 /PRNewswire-iReach/ -- Avatar New York web design is an award-winning company. Innovative websites tailored to each business's clientele help companies attract new clients, enhance brand awareness, and increase revenue. Innovating web design firm, Avatar New York discusses five ways artificial intelligence can improve e-commerce metrics.

Artificial intelligence is the latest wave in elevating e-commerce experiences and revenue. From profit margin growth to improved conversion, artificial intelligence is changing the way e-commerce sites are growing their businesses.

    1. AI can increase profit margins Websites, and e-commerce sites are far
       more successful when customer service assistance is readily available.
       However, this creates a big expense for e-commerce site owners who need
       to pay customer service workers. Today, customers expect 24-hour service
       since e-commerce shopping takes place at all hours of each day. However,
       employing a 24-hour customer service team creates a huge overhead cost
       and makes a deep cut in profit margins. AI, such as chatbot technology,
       allows e-commerce sites to create 24-hour customer service to improve
       retention, conversion, and repeat traffic, with a very low overhead cost.
    2. Chatbot technology improves user relationships through availability and
       social language Just as AI improves e-commerce metrics through
       low-overhead and 24-hour service, it also gives e-commerce sites a metric
       boost using social language. Impersonal text responses and even
       inconsistent customer service delivered by human representatives can
       cause e-commerce sites to lose customers. Chatbot technology employs a
       social-language approach that ensures consistency in elevated customer
       service and creates pleasant personal interactions between the business
       and the user. This customer service experience results in better website
       retention, repeat traffic, and improvement in metrics such as conversion
       and unit growth.
    3. Automated sales assistance can follow up with leads or abandoned carts AI
       automated sales assistance technology enables e-commerce businesses to
       follow up with previous customers, leads, and those who have abandoned
       carts. Humanized two-way conversations via e-mail help retarget any lost
       business and drive repeat business.
    4. AI for promotional strategizing AI technology can be used to fine-tune
       promotional strategies based on data. This technology can interpret data
       to understand user behaviors and anticipate user reactions to promotions
       and marketing strategies. This ability for precision marketing and
       promotional strategy can improve traffic, conversion, unit growth,
       retention, and repeat business.
    5. Haptic technology improves site retention and reduces cart abandonment
       Haptic feedback uses vibrations to signal the user about a multitude of
       things from alerting them that they are about to leave the page to the
       addition of an item to their cart. Haptic technology reassures users that
       a task has been completed and warns users to against unwanted actions
       such as exiting a page before they have finished. Haptic technology
       greatly reduces cart abandonment, increasing overall sales revenue.
       Haptic technology can also be used to improve metrics such as units per
       sale by providing a pulse of vibration to alert the customer of a last
       minute deal to add on to their sale or a limited time offer. The
       vibrations draw the user's attention at the moment and prompt impulse

Avatar New York Web Design is an innovative, award-winning firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers can create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713,

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SOURCE Avatar New York

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