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JMR Graphics Shares 3 Creative Ways to Use Graphic Wraps to Educate Consumers About New Products
Friday, May 19, 2017

NEW YORK, May 19, 2017 /PRNewswire-iReach/ -- JMR Graphics is a leading designer and manufacturer of 3M trailer graphics and truck wraps. JMR Graphics shares three creative ways to use graphic wraps to educate consumers about new products.

When a business makes a new product or service available to the public, they are then faced with the daunting task of informing the public. A multitude of marketing efforts must work together to educate and pique the interest of consumers. Including graphic wraps in that marketing plan will help to promote local sales of new goods or services, impact impulse buys, and further the company's branding efforts.

    1. The best way to introduce newness is by making it easy to check it out
       Utilize vinyl graphics with high-quality images and a strong call to
       action at points of purchase to introduce new items through impulse
       selling. For services, highlight a lifestyle image on the graphic. Then
       place large and compelling graphics at brick and mortar locations in
       windows, near the checkout point, and on floor stand signs near displays,
       to attract consumers and impact impulse buys to try new products or
    2. Updatefleets with introductory graphic wraps A benefit of graphic wraps
       for vehicles is their affordability and easy execution for frequent
       updates as needed. Add a partial wrap or full wrap announcing the new
       product or service to consumers. Utilize bold, large, high-quality
       imagery of new products and highlight a primary benefit with large text.
       If applicable, park vehicles at relevant locations to further drive
       interest. For example, a company that specializes in custom made car mats
       could position themselves at car shows, the racetrack, or other places
       that are likely to attract the business' target consumers.
    3. Use graphic wraps to drive online traffic to view demonstrations
       Businesses often struggle to communicate newness to consumers when
       something needs to be seen in action to understand the product's
       capabilities. Steer consumers in the right direction by making an
       exciting announcement that directs them to the business' website to view
       a video. Add partial or full wraps with compelling verbiage such as "Go
       to to check out our strongest motor yet." Use
       bold text with a call to action that commands attention and piques
       interest to drive potential consumers to websites where they can clearly
       view the product. Leveraging an exciting new product with broad appeal
       can help to attract new consumers to a brand. Bringing them to the
       business website helps to strengthen the connection and establish user
       trust for future business.

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and much more. We offer a variety of 3M Graphics Films which are specially designed for most surfaces that require a changeable, short term, or long term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility, we inspire our clients by providing creatively designed, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343,

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