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Inflation Blues Got You Down? How About a Free Social Cup of Casual Gaming?
Thursday, May 08, 2008
NEW YORK, May 8 /PRNewswire/ -- Cafe.com, the social gaming site that
offers casual gamers a place to Play, Win, Meet and have fun, is proving
itself to be recession-proof in these challenging times with an always
free-to-play strategy that continues to defy the U.S. economy. While the cost
for real-world goods like gasoline, bread, pasta, milk and other essentials
continues to rise, Cafe's single- and multi-player casual games provide hours
of free family-friendly entertainment.
CEO Roman Nouzareth points to the viral nature of Cafe.com's social
networking platform that has helped fuel its rapid growth since its launch
last month. The site offers close to 50 quality free online games with easy
ways for members to invite their friends, importing contacts from email and
social networks. New members in turn invite their friends, and so on. And,
according to Mr. Nouzareth, they're not attracting the typical male-dominated
action shoot-em-up youth market. "Our demographics mirror the larger casual
gaming sector, with a highly educated, decidedly female skew and an average
median age of 35," explained Nouzareth.
"Our formula is quality online games + social networking + free =
success," continued Nouzareth. "It's like opening a bagel store, serving free
bagels and coffee, and encouraging the patrons to socialize with one another.
A true win-win for everyone," he added.
With its new games web site, Cafe.com hopes to make micro-transactions and
rich-media advertising the standard business model for online gaming moving
forward. And the company is putting its money where its mouth is, literally,
by giving away 10,000 CafeCoins to each new member as our way to combat the
economic blues.
In fact, Cafe.com's internal economy, based on its CafeCoins, is thriving
within the social gaming community, as members are spending their virtual
coins on everything from special powers within games, called "game boosts," to
new clothing and accessories for their 3D MiniMe personas. Who says you can't
buy a personality? In Cafe.com, you can even spend your coins on emotive
expressions, athletic movements and other virtual personality enhancements for
your MiniMe to really stand out in a crowd.
"Micro-transactions have become mainstream in Asia, where S. Korean
multi-player games like Kart Rider and Chinese gaming portal QQ have reaped
tremendous returns. With CafeCoins, members can purchase special powers and
other in- and around-game virtual items that make Cafe.com one of the first
social gaming sites in the U.S. to adopt a micro-transactional business model,
and it's catching on in a big way with gamers of all skill levels," Nouzareth
noted.
About Cafe.com
Cafe.com combines the best elements of Web 2.0 social networking combined
with the competitive aspects of top-rated single- and multi-player games. The
site is more than just a game for its developer, leading casual games platform
provider Boonty Inc. The company has been involved in the creation,
distribution and marketing of casual online games since 2001 and is largely
responsible for the success of the try-before-you-buy downloadable games
business model.
About Boonty
Boonty is one of the largest casual games platforms in the world,
operating in more than 25 countries. Since its launch in 2001, the company's
customized end-to-end solutions have been implemented by major publishers,
Internet portals, ISPs, mobile phone operators, advertisers, Internet
communities, and PC manufacturers globally. Boonty has offices in New York,
Paris, Singapore, Tokyo, and Beijing.
Additional Resources:
Video on You Tube: http://Youtube.com/CafeGames
Pictures on Flickr: http://Flickr.com/cafegames
Free Online Games at Cafe.com: http://Cafe.com
Press contact:
Richard Krueger
(212) 784-9273
rkrueger@cafe.com
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
SOURCE Boonty Inc.
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