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Keller Williams(R) Realty Sends Listings to Zillow.com(R)
Thursday, May 08, 2008
Fourth-largest U.S. residential real estate firm signs up for Zillow(R) Listings Feed program
SEATTLE and AUSTIN, Texas, May 8 /PRNewswire/ -- Zillow.com and
Keller Williams Realty Inc. today announced a partnership which enables Keller
Williams to automatically feed the listings of the company's 73,000 associates
to Zillow.com on a daily basis, joining the Zillow Listings Feed program,
which launched in November 2007.
Each listing Keller Williams feeds to Zillow includes a description of the
property with multiple photos and contact information for the listing agent,
including links back to the Keller Williams Web site where Zillow users can
find more information and connect with a Keller Williams sales associate to
guide them through the home buying and selling process.
"We're thrilled to have such a widely recognized and respected brand
participating in our listings feed program," said Jorrit Van der Meulen,
Zillow's vice president of partner relations. "Keller Williams is one of the
largest residential real estate firms in the U.S., which makes this
partnership a natural fit, as Zillow is one of the largest real estate Web
sites, drawing more than five million monthly visitors."
"Our agent-centric business model means we are committed to providing our
agents with the best marketing platforms possible," said Cary Sylvester,
director of technology with the Keller Williams Realty International Service
Center. "The Zillow Listings Feed program is a tremendous marketing
opportunity for our agents and their sellers. Add to that the fact that
two-thirds of Zillow's five million users are in the market to buy or sell
now, or plan to within the next one to two years, and our agents are tapping
into an audience that needs them."
"We're also proud to say that because of our 'My Listings, My Leads' lead
routing philosophy, all the leads generated from our agents' listings on
Zillow will go directly to the listing agent for free," added Sylvester.
The Zillow Listings Feed program allows participating listings providers
to automatically gain free marketing exposure for their listings on one of the
most-visited real estate sites in the country, while providing Zillow's users
with a more robust search experience. Real estate brokerages post for-sale
listings directly to the site in a bulk feed, giving the homes a virtual
for-sale sign at no cost.
For enhanced exposure, individual agents can create a free profile page
with photos, contact information and more details about the agent, linked
directly from each listing. For more information on Zillow Listings Feeds,
visit http://www.zillowfeeds.com. For more information about Keller Williams
Realty, visit http://www.kw.com.
About Keller Williams Realty, Inc.
Founded in 1983, Keller Williams Realty Inc. is the fourth-largest real
estate franchise operation in North America, with over 650 offices and 73,000
associates in the United States and Canada. The company, which began
franchising in 1990, has an agent-centric culture that emphasizes access to
leading-edge education and promotes an economic model that rewards associates
as stakeholders and partners. For more information, visit Keller Williams
Realty online at http://www.kw.com.
About Zillow.com
Zillow.com is an online real estate community where homeowners, buyers,
sellers, real estate agents and mortgage professionals find and share vital
information about homes, for free. Launched in early 2006 with Zestimate(R)
values and data on millions of U.S. homes, Zillow has since opened the site to
community input, data and dialogue. One of the most-visited U.S. real estate
Web sites, Zillow's goal is to help people become smarter about real estate in
every stage of the home ownership process -- buying, selling, remodeling and
financing. The company is headquartered in Seattle and has advertising sales
offices in New York, Chicago, San Francisco and Los Angeles.
Zillow.com, Zillow and Zestimate are registered trademarks of Zillow, Inc.
SOURCE Zillow.com; Keller Williams Realty Inc.
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