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California Roots Music Festival & LiveList Refine Branded Live Stream Model
Friday, May 19, 2017

Music fans around the world will enjoy a premium free live digital experience powered by LiveList across any connected device presented by Weedmaps over Memorial Day Weekend.

LOS ANGELES, May 19, 2017 /PRNewswire/ -- LiveList, the #1 source for live streaming concerts worldwide, and Weedmaps, the top cannabis dispensary finder and lifestyle brand, have teamed up to power the 2017 California Roots Music & Arts Festival live from Monterey, CA on May 26-28, 2017.

The global reggae community will be able to tune in for more than 25 hours of premium live content across three days that includes performances from over 20 internationally-known artists including Rebelution, Jurassic5, Dirty Heads, SOJA, Thievery Corporation, and more.

Dan Sheehan, Co-Owner and Co-Producer of California Roots commented: "We have been investing and developing our live stream offering for several years, and are excited to have a forward-thinking brand partner like Weedmaps add value and creativity to our digital content offering. This will be our second year working with LiveList, who we value as a leading partner in this space and we couldn't be more excited to export our festival to a global audience."

Few festivals have been able to create a mutually valuable brand-festival relationship focused on active engagement as opposed to passive viewing. Combining top quality production and capture into the LiveList LiveChannel experience, fans can chat with artists and each other, post messages on a hashtag board, write articles and engage in real-time polls all the while engaging in a shared live experience. Weedmaps, the presenting brand partner, will erect a "couch stage" in the center of the action for artist interviews, fan incentives and other goings-on -- and all the activities will be live streamed as well as part of the larger program.

"When it comes to music festivals like California Roots, we want to be more than just a banner on the stage. We want to be part of the experience, and in a unique and authentic way," commented Jonathan "JJ" Jones, Executive Vice President of Weedmaps. "The creative force of LiveList, coupled with the energy Weedmaps brings to the table, will take this great festival to even greater levels."

Fans can watch the livestream on,, and other affiliated media partners. You can also download the iOS or Android LiveList app to watch the experience on your phone or tablet.

"LiveList aggregates the global supply of live streaming music festivals & performances, and we partner with select festivals and brands that we believe understand the next medium of online video -- live -- to create compelling new experiences that move the industry forward," commented Allen Sanford, CEO of LiveList. "California Roots & Weedmaps have defined a great model for the festival world moving forward in the live streaming marketplace, and we believe this will provide a sustainable model for the industry moving forward."

About LiveList Section:
LiveList is the ultimate guide to discovering live streamed music experiences, providing consumers with a discovery tool to thousands of live concerts globally. For fans, LiveList notifies you when artists you love are broadcasting live so you never miss a show again. For venues & festivals, LiveList provides distribution & promotion tools for transforming a passive live stream into an active consumer experience. LiveList is available in the iOS app store. LiveList is headquartered in Venice, CA.

About Weedmaps Section:
Weedmaps is the first and most comprehensive marijuana directory and discovery service on the planet. The site and app lists four times more dispensaries, doctors, delivery services, brands and deals than any of any other resource. Our site and app contain reviews and ratings; up-to-date menus with pricing; lab results; and beautiful cannabis photography.

Founded in 2008 and headquartered in Irvine, California, the company has expanded with offices in Colorado, Arizona, New York, Canada, Germany and Spain. Weedmaps Media includes Weedmaps TV on YouTube and, the premier sites for marijuana-related news, lifestyle features and information.

About California Roots Music & Arts Festival Section:
California Roots isn't just a music festival; it's a movement. It's a way of life. It delivers a cosmic blend of good vibes, true happiness, family, peace, love and joy to all who enter. When Jimi Hendrix torched his guitar at the Monterey Pop Festival in the late '60's, he changed the way an entire generation looked not only at music festivals, but life itself. It is out of this same pure energy-the energy of natural and peaceful rebellion-that California Roots was born. We discovered the ecstasy that culminates from listening to awesome music, smiling at your neighbors and dancing with strangers; California Roots is about living life to the fullest.

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