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MultiVu Recognizes the Most Creative Uses of Multimedia
Friday, May 09, 2008
NEW YORK, May 9 /PRNewswire/ -- A campaign to get a footwear company "Back
in the Game," another to raise social awareness to improve education in
Africa, and a third to bring preventative health care to U.S. Hispanics, have
been recognized by MultiVu as some of the most exceptionally creative uses of
multimedia by corporate, non-profit, and government communications
professionals in March and April.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/multivu/32797/
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO)
(Logo: http://www.newscom.com/cgi-bin/prnh/20020501/NYW077LOGO)
"Organizations have the opportunity to make their message stand out and be
heard in a cluttered media environment through the use of various multimedia
tools," according to Gena Sabin, product manager for Multimedia News Releases
at PR Newswire. "By incorporating video and audio clips, high-resolution
photos, social media tools, and more into one multimedia platform, an
organization can target multiple audiences with a variety of content that
meets their varying needs. In this second issue of recognitions for creativity
from MultiVu, three very different organizations show communications
professionals ways to heighten their messages with exceptional multimedia
elements."
Pony
As part of its efforts to re-launch their iconic brand, Pony International
created a multifaceted marketing campaign aimed at reigniting the fervor that
surrounded the company's products in the 70's and 80's. As part of the "Back
in the Game" campaign, Pony issued a Multimedia News Release (MNR) which
announced the availability of three new collections and combined all the
assets of the marketing campaign into one multimedia communications vehicle
targeted directly to consumers. The Pony MNR features a live video of one of
the new, intensely visual TV spots; high-resolution photos; a link to
behind-the-scenes video from the commercials; a company website link; social
media tags; and more. To watch Pony get "Back in the Game," go to
http://www.prnewswire.com/mnr/pony/32184/.
Kilimanjaro Education Foundation
Kilimanjaro Education Foundation (KEF), a non-profit organization aimed at
improving education and building school facilities in Africa, is raising funds
with the creative support of two sixth grade teachers and their students at
Canton Intermediate School. The group of sixth graders and their two teachers,
Patrick Allen and Andy Buckle, created a CD that can be purchased with a $10
minimum donation and all proceeds go to KEF to help the development of school
buildings in Tanzania. The MNR, which was designed to promote the sale of the
CD and thus raise social awareness for the cause, allows visitors to play
audio clips of three of the songs included on the CD, click a link to donate
to KEF and purchase the CD, download high-resolution photos, link directly to
the KEF and Canton School websites, and share the MNR within numerous social
networks. To raise your own social awareness of this important cause, go to
http://www.prnewswire.com/mnr/kef/32327/.
US Department of Health and Human Services' Agency for Healthcare Research
and Quality (AHRQ)
The AHRQ teamed up with The Advertising Council to launch a
Spanish-language national public service campaign designed to encourage
Hispanics to become more involved in their own personal health care. The new
Spanish-language "Superheroes" campaign features everyday mothers and fathers
whose children see them as superheroes. The program encourages U.S. Hispanics
to visit their doctor more regularly and pursue preventative testing. To
create online awareness among the U.S. Hispanic population, a MNR was released
prior to the traditional public service announcements (PSA). The MNR included
a video of a "Superhero" dad, multiple high-resolution photos, two audio
PSA's, downloadable information documents, website links, social media links,
and more. To see "Superheroes" in Spanish or in English, go to
http://www.prnewswire.com/mnr/adcouncil/31363/.
About the Multimedia News Release
MultiVu's Multimedia News Release provides organizations an opportunity to
reach public and media audiences directly through the use of innovative
technology. Pony, Kilimanjaro Education Fund, and AHRQ each customized a
Multimedia News Release that captivated their audience in creative and
interactive ways. For more information on how MultiVu creates
attention-getting Multimedia products for "Broadcast and Beyond," visit
http://www.multivu.com/.
About MultiVu
MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and
multimedia production and global distribution services to organizations that
want to reach the media, financial community, general public and other key
audiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources of
PR Newswire, MultiVu(TM) multiplies the number of opportunities an
organization has to communicate with specific audiences. A variety of current
and developing platforms for tape, digital and mobile content make this
possible, including traditional broadcast TV and radio, financial networks,
company intranets, the Web and wireless devices.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news media,
the investment community, government decision-makers, and the general public
with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinely
sends its customers' news to outlets in 170 countries and in more than 40
languages. Utilizing the latest in communications technology, PR Newswire
content is considered a mainstay among news reporters, investors and
individuals who seek breaking news from the source. PR Newswire's leading
services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine
Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the
preeminent policy newswire in the industry, Vintage Filings, the fastest
growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic
Digital Network, the foremost Hispanic communications services. PR Newswire is
a subsidiary of United Business Media plc of London.
Media Contact:
Rachel Meranus
Vice President, Public Relations
PR Newswire
Phone +1.201.360.6776
rachel.meranus@prnewswire.com
SOURCE PR Newswire Association LLC
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