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Brides.com Names Columbia, Missouri Natives Janet & Chrissy Palmer Winners of the 2008 Mother-to-Daughter Bridal Sweepstakes
Friday, May 09, 2008
Exclusive Brides.com 'Mother-Of-The-Bride' Survey Reveals That Over One-Third Of Brides-To-Be Will Have Mom Walk Them Down The Aisle
NEW YORK, May 9 /PRNewswire/ -- With Mother's Day around the corner, Conde
Nast's premier destination bridal website Brides.com (www.brides.com) is
wrapping up its week-long celebration of the 'Mother-of-the-Bride' by awarding
Columbia, Missouri child daycare professional Janet Palmer and her
soon-to-be-wed daughter Chrissy with the grand prize in its inaugural
Mother-to-Daughter Bridal Sweepstakes. Janet and Chrissy will receive a day of
pampering at the Riversong Spa & Salon in Columbia, as well as a Clinique
Happy Fragrance customized with their photo.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060925/NYM014LOGO )
After reviewing over 500 submissions describing how engaged women across
the country are bonding with their mothers over wedding plans, the Brides.com
editors selected Chrissy's heartfelt entry, in which she shared that Janet
started a hope chest for her "when she was first diagnosed with cancer two
years ago." According to Chrissy, her mother "has been adding to it ever
since, putting in cards and accessories for the big day."
"With Mother's Day on our minds, it seemed the ideal time for Brides.com
to pay tribute to the mother-daughter relationship," said Brides.com
Editor-in-Chief Michelle Preli. "The Palmers are truly a remarkable
mother-daughter team and we are privileged to honor their exceptional bond
with this grand prize award."
As an additional part of its Brides.com's Mother's Day special, the site
conducted a survey of its users to reveal how much Moms influence a bride's
wedding plans.*
In a twist from the traditional father-daughter walk down the aisle, over
a third of those polled (37%) said they plan on having their mother at their
side as well. However, Brides.com visitors do not always want to follow in
their mothers' footsteps when it comes to the dress. A clear majority of
brides (72%) said that they prefer to buy their own wedding outfit instead of
wearing Mom's bridal gown.
To also make sure that Moms feel special all-year-round, Brides.com
spotlights an ongoing section devoted to the latest in wedding fashions for
the Mother-of-the-Bride:
http://www.brides.com/fashion/dresses/gallery/motherofthebride_dresses/landing
About Brides.com:
Brides.com is a premier bridal destination site, with more than 1.2
million unique users every month and 60 percent year-over-year growth in
traffic. Brides.com's dedicated editorial team creates original content,
develops interactive tools, cultivates an engaged community and provides an
array of beautiful imagery and video to empower the bride throughout her
wedding-planning process. Brides.com commands a superior market position by
aggregating content from three national magazines -- Brides, Modern Bride,
Elegant Bride -- and 16 local bridal magazines.
*Methodology: Brides.com polled contest entrants, with a total of 350
responses.
SOURCE Brides.com
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