|
Kelley Blue Book Brand Watch Study Names Most Improved Marks in Luxury Sedan Segment
Monday, May 12, 2008
Study Reveals Cadillac, Audi Have Most Increased Brand Perception Among Luxury New-Car Shoppers
IRVINE, Calif., May 12 /PRNewswire/ -- According to Kelley Blue Book
(http://www.kbb.com) Marketing Research's Brand Watch study, Cadillac and Audi
are the most improved in terms of brand perception over the past year in the
Luxury Sedan segment. Cadillac improved most among the factors of driving
comfort, exterior styling, interior layout/design, interior roominess and
cargo/trunk space. Audi was deemed most improved when evaluating seating
capacity, luxuriousness, available options and prestige brand. The results
are based on Brand Watch study data in the Luxury Sedan segment from Q1 2007
to Q1 2008.
Kelley Blue Book Marketing Research's Brand Watch Study
Most Improved: Luxury Sedan Segment from Q1 2007 to Q1 2008
CADILLAC
Cadillac's Percent Average Percent
Attribute Change Change for Segment
Exterior Styling +10% -1%
Driving Comfort +8% -3%
Interior Layout/Design +7% -1%
Cargo/Trunk Space +4% -6%
Interior Roominess +1% -5%
AUDI
Audi's Percent Average Percent
Attribute Change Change for Segment
Available Options +17% +1%
Luxuriousness +9% -3%
Prestige Brand +9% +0%
Seating Capacity +1% -8%
"Both Cadillac and Audi have introduced new models and significant
redesigns and, at the same time, they've ramped up their marketing efforts
over the past year, moving the important needle of perception up among luxury
new-car shoppers," said Jack R. Nerad, executive editorial director and
executive market analyst for Kelley Blue Book and kbb.com. "The results of
this Brand Watch study demonstrate how quickly consumers can change the way
they perceive brands when exciting new products and marketing campaigns enter
consumers' consciousness."
Available to vehicle manufacturers and auto industry professionals, Brand
Watch is an online brand perception tracking study tapping into 3,000+
in-market new-vehicle shoppers quarterly on kbb.com. The highly comprehensive
Brand Watch report provides a detailed look at in-market new-vehicle shoppers'
perceptions of brands and important factors driving their purchase decisions
while in the midst of the shopping process. Brand Watch delves into how each
manufacturer's brand equity differs across vehicle segments, compares the
relative standing of each make vs. competitive makes, and reveals the decision
factors of new-vehicle buyers within each make and segment. Additionally,
Brand Watch solicits the opinions of in-market new vehicle shoppers on various
attributes within each vehicle segment, such as fuel efficiency, safety,
driving performance, durability/reliability, family friendliness and the
"cool" factor/vehicle image. Detailed demographic and psychographic
information also is collected, reported and detailed throughout Brand Watch's
comprehensive study.
For Brand Watch sales inquiries on any vehicle segment or brand, please
contact Kelly Kim, director of marketing research services for Kelley Blue
Book, at 949-268-2756 or kkim@kbb.com.
About Kelley Blue Book (http://www.kbb.com/sitemap)
Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided
vehicle buyers and sellers with the new and used vehicle information they need
to accomplish their goals with confidence. The company's top-rated Web site,
kbb.com, provides the most up-to-date pricing and values, including the New
Car Blue Book(R) Value, which reveals what people actually are paying for new
cars. The company also reports vehicle pricing and values via products and
services, including software products and the famous Blue Book(R) Official
Guide. Kbb.com is rated the No. 1 automotive information site by
Nielsen//NetRatings and the most visited auto site by J.D. Power and
Associates nine years in a row. No other medium reaches more in-market
vehicle shoppers than kbb.com; nearly one in every three American car buyers
performs their research on kbb.com.
Media Contacts:
Robyn Eckard Joanna McNally Brenna Robinson
949-268-3049 949-268-3079 949-267-4781
reckard@kbb.com jmcnally@kbb.com berobinson@kbb.com
SOURCE Kelley Blue Book
|
|
|
|
 |
USA Network and Saab USA, a Division of GM, Partner on 'BURN NOTICE' | Jul 20, 2008
|
|
'The Dark Knight' Sells 13% of its Opening Weekend Box Office on Fandango | Jul 20, 2008
|
|
First Global Real Estate Business Social Networking Site: GPDLink.com | Jul 18, 2008
|
|
Liberty Alliance Announces 1 for 3.5 Reverse Stock Split and Name Change | Jul 18, 2008
|
|
Interactive Resource for Bartenders Goes Live | Jul 18, 2008
|
|
ATCi Introduces Affordable Flyaway Antenna Package Tailored for Southeast Asia Applications | Jul 18, 2008
|
|
MoneyShow.com and NASDAQ OMX Form Content Distribution Partnership | Jul 18, 2008
|
|
Zillow.com(R) Announces Broker Advisory Board; Appoints Influential Real Estate Industry Leaders | Jul 18, 2008
|
|
Avery Dennison Announces New Templates for Google Docs | Jul 17, 2008
|
|
eXelate Selected by AlwaysOn as an AO Global 250 Winner | Jul 17, 2008
|
|
|
