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Trend Micro Promotes Internet Safety for Kids and Families
Monday, May 12, 2008
By investing in education and awareness, Trend Micro strives to make the Internet a safe and productive place for young people.
CUPERTINO, Calif., May 12 /PRNewswire-FirstCall/ -- Trend Micro
Incorporated (TSE: 4704), a global leader in Internet content security, has
launched a new, worldwide corporate-citizenship initiative to raise awareness
among parents, youth, educators and caregivers about the Internet safety and
security issues a new generation of "cyber kids" faces today.
For 21st century youth, the Internet is an integral part of life. Social
networking sites such as Facebook or MySpace have gained massive appeal --
nearly 60 percent of 12-17 years olds claim to have profiles on these sites
and about 14 percent of them have received unwanted online solicitations.
While online predators generally receive a lot of media attention, the more
likely risks young people face include online harassment or "cyberbullying"
(experienced by 32 percent of online teens) and the posting of inappropriate
user-generated material. As a two-way medium, the potential risks young
people face on the Internet extend beyond what reaches them (whether they be
people or digital threats such as viruses, worms or spyware), and includes the
types of personal information they may be sharing online. A combination of
awareness, common sense, critical thinking and sometimes technology can help
young people avoid or reduce these risks.
In response to these issues, Trend Micro hopes to further its vision of
making the world safe for the exchange of digital information through
partnerships, volunteerism and grants.
Partnerships
Most recently, Trend Micro has partnered with Childnet International and
ConnectSafely.org. Based in London, Childnet's aim is to promote and
highlight quality Internet content for children and technologies that protect
children online around the world. It also works with law officials to develop
policies that have a positive impact on Internet safety. ConnectSafely.org,
based in the U.S., is a forum and information source for youth safety on the
social Web, both fixed and mobile. The forum's goals include informing
parents, educators, and others about Internet and mobile social networking
with news, tips, videos and other resources. It also enables teens and
parents to have a voice in the public discussion about online safety.
"Keeping kids safe online is an ongoing conversation," said Larry Magid,
co-director of ConnectSafely.org and technology journalist. "It's everyone's
responsibility -- parents, law enforcement, industry and kids themselves."
"We are pleased that Trend Micro, a pioneer in security technology, is
partnering with us to further our vision of empowering parents and teens to
help make the Internet a safer and better place," said ConnectSafely.org
co-director Anne Collier.
"Trend Micro's focus on the technical side of Internet security
complements our own social values and principles of working towards making the
Internet a safe and wonderful place for children," said Stephen
Carrick-Davies, CEO of Childnet International. "We do not use 'scare'
tactics; rather, the goal of this collaboration is to provide balanced and
practical advice to empower and support parents and those who care about
Internet safety for children."
Volunteerism
The Internet Safety for Kids and Families volunteer program is designed to
enable Trend Micro employees to get involved in their local communities
through direct advocacy or by supporting partners or other organizations and
initiatives that promote Internet safety and security for young people
worldwide.
Grants and donations
Based on very specific eligibility criteria, Trend Micro will provide
grants and/or product and service donations to organizations or initiatives
focused on Internet safety for kids and families.
"For 20 years, Trend Micro has focused on delivering the best security
products and services to its customers," said Lynette Owens, director of
community outreach for Trend Micro. "Now, we are taking this a step further
by also providing practical information to parents, kids and teachers that can
keep the Internet a fun and safe place for young people. By supporting and
collaborating with Childnet International and ConnectSafely.org, we hope to
model their dedication and continue the good work they have done. We are
grateful for their partnership."
About Internet Safety for Kids and Families
Part of Trend Micro's Global Citizenship Program, the Internet Safety for
Kids and Families program is intended to raise awareness and provide education
to parents, teachers, and youth so that young people can use the Internet
safely and to its fullest potential. The program is designed to do this
through partnerships, volunteerism, and grants and donations. For more
information, please visit http://www.trendmicro.com/go/safety.
About Trend Micro:
Trend Micro Incorporated, a global leader in Internet content security,
focuses on securing the exchange of digital information for businesses and
consumers. A pioneer and industry vanguard, Trend Micro is advancing
integrated threat management technology to protect operational continuity,
personal information, and property from malware, spam, data leaks and the
newest Web threats. Its flexible solutions, available in multiple form
factors, are supported 24/7 by threat intelligence experts around the globe. A
transnational company, with headquarters in Tokyo, Trend Micro's trusted
security solutions are sold through its business partners worldwide. Please
visit http://www.trendmicro.com.
Copyright(C) 2008 Trend Micro Incorporated. All rights reserved. Trend
Micro, the Trend Micro t-ball logo are trademarks or registered trademarks of
Trend Micro, Incorporated. All other product or company names may be
trademarks or registered trademarks of their owners.
SOURCE Trend Micro Incorporated
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