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ABI Research Survey Finds 54% of CPG Respondents Say Increased Efficiency and Productivity Drive In-Store Technology Adoption
Monday, June 19, 2017

LONDON, June 19, 2017 /PRNewswire/ -- In a recent B2B technology survey of 455 U.S.-based companies that span nine verticals, ABI Research finds that 54% of active consumer packaged goods (CPG) respondents feel that efficiency and productivity are the main two benefits that drive in-store technology adoptions. This can be interpreted as being directly related to the CPG vertical's focus on optimized manufacturing, distribution, and sales processes of high-frequency, low-margin and/or non-premium/commodity goods.

"For CPG, the benefits to in-store technology need to have a direct and resounding impact on sales, efficiency, customer satisfaction, and ultimately the overall bottom-line," says Dominique Bonte, Managing Director and Vice President at ABI Research. "This is in stark contrast with retail approaches, which center more on brand awareness and in-store customer experiences."

Additional noteworthy findings from the survey include:

    --  Market Adjacencies: Respondents rate on-demand delivery and production
        highly, with robotics being the only non-generic, non-connectivity
        technology receiving a high score.
    --  Connected Packaging: Only 4% of respondents selected stimulation of
        customer engagement through tech-integrated connected packaging as the
        main use of in-store technologies.
    --  E-commerce and Brick and Mortar: Respondents show mixed messages on the
        future of brick-and-mortar stores; 36% of respondents think they will be
        taken over or bypassed by e-commerce.
    --  Technology Adoption: Despite respondents' overall high willingness to
        adopt technology, security, privacy, cultural aspects, and cost are the
        main adoption barriers; legacy frameworks and regulatory/legal barriers
        also raise concerns.
    --  Technology Development: Respondents stake a clear position on the need
        to outsource cybersecurity.
    --  Carriers: 36% of respondents see a role for carriers as CPG ecosystem
        enablers.

"From the survey findings, it is clear that in-store technologies like Bluetooth and Wi-Fi beacons, wireless point-of-sales (POS) terminals, electronic shelf labels, asset and inventory management, and process automation are prime for CPG adoption, but they remain hampered by internal and external inertia," concludes Bonte. "If and when respondents deploy these technologies, they believe that the ROI for dedicated in-store technology will be fast."

These findings are from ABI Research's Industry Survey: Transformative Technology Adoption and Attitudes - CPG report.

About ABI Research

ABI Research stands at the forefront of technology market intelligence, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.


    Contact Info:

    Americas             EMEA/APAC

    Mackenzie Gavel      Denise Duffy

    Tel: +1.516.624.2542 Tel: +44.203.326.0142

    pr@abiresearch.com   duffy@abiresearch.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/abi-research-survey-finds-54-of-cpg-respondents-say-increased-efficiency-and-productivity-drive-in-store-technology-adoption-300475315.html

SOURCE ABI Research



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