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JMR Electronics BlueStor(TM) Storage Array Empowers HoneyShed's Post Production Process
Tuesday, May 13, 2008
Honeyshed.com uses JMR's BlueStor Storage Array to boost post production efficiency
CHATSWORTH, Calif., May 13 /PRNewswire/ -- JMR Electronics, Inc.
(http://www.jmr.com), a premier supplier of Storage and Server Platforms for
OEMs, Systems Integrators and VARS, today announced that its BlueStor(TM)
External PCIe RAID Storage System with PeSAN(TM) Technology has been in use at
HoneyShed (http://www.honeyshed.com) as part of their post production process.
HoneyShed, which will launch in Q3 of this year, is the first interactive
web site designed to connect a generation that lives online to the popular
large brands they love via world-class video content. The website's look and
feel is similar to QVC meets MTV and targets a wide expanse of the younger
demographic, selling everything from hip clothing and high-tech gadgets to a
Volvo C30 car. "We have been very busy refining our website and doing a great
deal of production and post production work in preparation for our official
launch later this year," said Jonathan Parkman, post production supervisor at
HoneyShed. "We recently required an upgrade to our main storage repository and
were referred to JMR's BlueStor(TM) by Gavin Rosenberg of Sunstar Company, an
Inglewood, CA based reseller. JMR's BlueStor(TM) proved to be the ideal
storage platform to help improve our post production editing workflow -- the
BlueStor product and the company are very impressive."
HoneyShed had previously used two non-scalable eSATA Direct Attached
Storage arrays connected to a Mac workstation with Final Cut Pro and Pro
Tools, called the Assistant Edit Station, to store their content. The
Assistant Edit Station was in turn connected to a Gigabit Ethernet switch and
network to four other Edit Bays, each with a similar Final Cut Pro enabled Mac
workstation equipped with 2TB of internal storage. Firewire drives were used
to transport raw footage from the DVCPRO HD cameras to the main storage
repository where the content could be accessed by the edit workstations.
During the initial few months, the camera crews were doing four camera shoots,
one shoot per time at four to five per week, for one to two weeks straight.
"We were shooting faster than we were editing and with up to 100GB of video
footage per shoot and hundreds of shoots being loaded into the eSATA arrays,
we were quickly hitting their capacity limits," added Drew Coombs, assistant
editor at HoneyShed. The company in turn replaced the eSATA arrays with an 8TB
BlueStor(TM) PeSAN(TM) storage array to act as the main storage repository.
"JMR's BlueStor(TM) storage array was incredibly easy to setup, provides
massive capacity expansion, has more bandwidth than we'll ever need and at a
competitive price point that sets it apart from the competition. We are using
the BlueStor(TM) array and Mac combination as a centralized storage, content
management and distribution tool to store all of our raw and finished video
segments. We have about 90 video segments still to cut and the array has
performed flawlessly -- it's been fantastic."
JMR's BlueStor(TM) PeSAN(TM) Technology is a wide bandwidth, high
performance expandable storage using a switched architecture that avoids
costly storage bus bridges or components like SCSI or Fibre Channel. The
feature-rich direct attached or networked attached BlueStor(TM) solution
utilizes off-the-shelf PCIe RAID cards from a variety of popular
manufacturers, all of whom are 100 percent compatibility tested. SAS or SATA
disk drives can be used interchangeably in the array allowing for very diverse
customization options. Disk drives are installed vertically rather than
horizontally to improve SAS signal integrity and to maximize airflow,
resulting in the coolest-operating disk drives possible. Only one multilane
cable is used in the data path in order to maintain the flexibility of
interchangeable RAID controllers. The PeSAN(TM) solution delivers extremely
high performance and availability and its cost-efficient implementation drives
storage costs down to well below one dollar per Gigabyte.
"JMR's BlueStor(TM) has significantly reduced our dependency on
'sneaker-netting' content from station to station and has helped improve our
post production workflow efficiency," concluded Parkman. "The time savings
alone from having the content readily accessible in real-time have helped to
reduce our post production times and our 'time-to-market' window, a win-win
for all."
About HoneyShed
HoneyShed is the first interactive web site designed to connect a
generation that lives online to the brands they love via world-class video
content. Populated with great brands but uncluttered with banner ads,
consumers may complete a transaction or simply spend their day digitally
window-shopping. HoneyShed is a partnership between New York agency Droga5,
Los Angeles production company Smuggler and global advertising conglomerate
the Publicis Groupe. To learn more about how HoneyShed can be a platform to
reach youth audiences through entertainment video content, visit
http://www.honeyshed.com.
About JMR
JMR is the Leading Value Provider of Scalable Storage Systems for
Performance, Capacity and Availability Driven Applications in the Government,
Rich Media, VOD, Video Surveillance and Web 2.0 markets. JMR has been
providing OEMs, resellers and government contractors award-winning solutions
since 1982.
Recently, JMR successfully developed disruptive technology covered by new
patents bringing very high-performance, low-cost designs to market. The
company's new strategy for 'direct attached storage' and 'network attached
storage' is expected to become the de-facto standard for small-to-medium and
medium-to-large scale deployments over a broad range of IT and video
applications.
Sales contact: JMR Electronics, Inc. (818) 993-4801, or sales@jmr.com.
Media contact: Curtis Chan, CHAN & ASSOCIATES, INC. (714) 447-4993, x100,
or cj_chan@chanandassoc.com
BlueStor(TM) and PeSAN(TM) are trademarks or registered trademarks of JMR
Electronics.
SOURCE JMR Electronics, Inc.
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