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The Quaker Oats Company Names Tribal DDB Digital Agency of Record
Tuesday, May 13, 2008
NEW YORK, May 13 /PRNewswire/ -- The Quaker Oats Company announced today
that it has named Tribal DDB its Digital Agency of Record for the Quaker
brands in the United States. This decision consolidates the digital marketing
of the Quaker brands, which were previously held by multiple digital agencies.
The Quaker portfolio includes brands such as Quaker Oatmeal, Quaker Snack
Bars, Quaker Simple Harvest, Quaker Rice Snacks and Quaker Life Cereal, among
others.
Tribal DDB previously worked on Quaker Snack Bars. This win represents a
significant growth in business for the agency. "We're excited to extend our
relationship with Quaker and PepsiCo. These companies encompass strong and
well loved brands and we look forward to building their equity in the digital
space," said Paul Gunning, President of Tribal DDB East.
Tribal DDB, Advertising Age's Global Agency Network of the Year for 2007,
is charged with driving leadership in the digital space across the Quaker
Foods brands. Upcoming assignments include QuakerOats.com and online
campaigns.
"It became increasingly important to invest in a single relationship with
one digital partner for our brands to provide strategic thought leadership
across businesses with similar objectives and marketplace challenges," said
Marie Devlin, Chief Marketing Officer for Quaker Foods & Snacks. "In choosing
Tribal DDB, we have more than great branding and strategic thinking; we have a
true partner in growing our ideas and our business."
ABOUT TRIBAL DDB WORLDWIDE
Tribal DDB Worldwide (www.tribalddb.com) is headquartered in New York and
includes 44 offices spanning 25 countries throughout the Americas, Europe and
Asia Pacific region. The first digital agency to ever win Global Agency
Network of the Year by Advertising Age in 2007, Tribal DDB has received
accolades from The Wall Street Journal, Businessweek, Forrester Research Inc.
and more. In 2005 Tribal DDB was named Interactive Agency of the Year by
Adweek and the Cannes International Advertising Festival, where it took home
the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of
Omnicom Group's (NYSE: OMC) DDB Worldwide.
SOURCE Tribal DDB Worldwide
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