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Overstock.com Looks to NeuStar's UltraDNS for Mission-Critical Infrastructure
Wednesday, May 14, 2008
STERLING, Va., May 14 /PRNewswire-FirstCall/ -- NeuStar, Inc. (NYSE: NSR)
today announced that Overstock.com, a popular online closeout retailer, has
chosen NeuStar's UltraDNS Managed DNS Service to provide Overstock.com with a
global DNS infrastructure that significantly enhances end-user experience and
operational security -- and protects revenue in the highly competitive online
retail market.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/NEUSTARLOGO )
Overstock.com has traditionally hosted its public DNS infrastructure
in-house. As a growing number of companies are discovering, however, this
approach is inconsistent with what is rightly recognized as a
"mission-critical" infrastructure. With DNS increasingly at the core of
critical business processes and communication services, companies can no
longer rely on traditional, in-house approaches to their DNS infrastructure.
Today, a DNS infrastructure needs to deliver carrier-class performance with
"five nines" availability, comprehensive security, massive scalability, and
24/7 monitoring and support. Yet, the development, maintenance, and support of
such an infrastructure is often impractical for companies that need to focus
resources on their core businesses.
"Online retailing is extremely competitive. Customers have very demanding
expectations of their online experience, and online retailers are constantly
looking to establish a competitive advantage," said Dr. Patrick M. Byrne,
chairman and CEO at Overstock.com. "Consequently, every component of our
service delivery must ensure the highest levels of security and operational
excellence. We're satisfied the UltraDNS Managed DNS Service meets our
standard."
With the UltraDNS Managed DNS Service, Overstock.com also will benefit
from the DNS Shield(TM), a revolutionary extension of the UltraDNS
infrastructure. The DNS Shield involves the deployment of authoritative DNS
servers within the heart of the networks of leading ISPs, creating a hardened
and secure DNS infrastructure that provides unprecedented levels of Internet
performance and advanced protection against Distributed Denial of Service
(DDoS) and pharming attacks for over 100 million Internet users.
"Overstock.com's decision to migrate to NeuStar's UltraDNS platform is
further evidence of the critical role of DNS within the online retail market,"
said Jeffrey Samuels, general manager and vice president of marketing at
NeuStar's Internet and Registry Managed Services group. "When every dollar of
revenue a company earns is dependent on its online presence, fortifying the
DNS infrastructure -- the first network touch point -- is even more essential
in ensuring the security and reliability of the web experience."
About NeuStar, Inc.
NeuStar is a provider of clearinghouse and directory services to the
global communications and Internet industry. Visit NeuStar online at
www.NeuStar.biz.
About Overstock.com
Overstock.com, Inc. is an online "closeout" retailer offering discount,
brand-name merchandise for sale over the Internet. The company offers its
customers an opportunity to shop for bargains conveniently, while offering its
suppliers an alternative inventory liquidation distribution channel.
Overstock.com, headquartered in Salt Lake City, is a publicly traded company
listed on the NASDAQ Global Market System and can be found online at
http://www.overstock.com.
Overstock.com(R) is a registered trademark of Overstock.com, Inc. All
other marks are the marks of their respective owners.
SOURCE NeuStar, Inc.
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