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Sony Online Entertainment and Live Gamer Expand Transaction-Based Game Play to Additional Titles
Wednesday, May 14, 2008
Live Gamer Exchange to Power RMT in The Agency and Free Realms
SEATTLE, May 14 /PRNewswire/ -- Live Gamer, the premier operator of a
publisher-supported marketplace for real money trading of virtual items, has
announced it has entered into an agreement with Sony Online Entertainment
(SOE) to offer real money trading (RMT) in the upcoming titles published by
SOE -- The Agency(TM) and Free Realms(TM). The two companies are leading the
evolution of the gaming industry into transaction-based business models that
open emergent game play styles for gamers and opportunities for publishers.
Live Gamer's service, called Live Gamer Exchange(TM), will provide the SOE
gaming community within these new games with a trusted way to conduct
real-money transactions. Earlier this year, Live Gamer incorporated SOE's
proven Station Exchange technology, the first publisher-developed and
sanctioned RMT marketplace, into its own e-commerce platform. The Live Gamer
Exchange is currently operating within EverQuest(R) II, SOE's popular MMORPG
(http://www.livegamer.com)
The next genre of SOE MMOGs to incorporate the Live Gamer Exchange will
include:
-- The Agency, a fast-paced online action shooter, will let players
experience the life of an elite espionage agent with a "you are what
you wear" level of customization. As they travel to exotic locales,
infiltrate enemy organizations, and seek global domination for their
own agency, gamers will be able to customize their characters through
attire, weaponry, gadgets, vehicles, gear and aliases that tailor their
game play.
-- Free Realms, a whimsical fantasy adventure game targeted toward
families, will be free to play and offer a catalog of items made by and
for players to customize their avatars as much as they wish. The Live
Gamer Exchange will provide a new and efficient mechanism for trading
these items within the game.
Said John Smedley, president of Sony Online Entertainment, "We are
actively exploring free-to-play and other revenue models, and always looking
for new ways to engage and entertain gamers. Live Gamer is a proven partner
that protects and supports our gamers who participate in RMT. We trust them to
handle this area of the business for us so that we can focus on creating and
growing our games."
"SOE pioneered the MMO genre and continues to evolve it by offering new
game play experiences, revenue models and expanded demographic appeal. Live
Gamer is proud to be a key part of the movement toward transaction-based game
play," said Live Gamer co-founder and president, Andrew Schneider. "We're now
building on the launch of the Live Gamer Exchange with EverQuest II, and
expanding our relationship with SOE to power additional games including these
two titles for which the idea of RMT has been built in from the very early
stages of design."
About Live Gamer
Live Gamer is the leading provider for publisher-supported virtual item
trading. Live Gamer's Wall Street-developed platform combined with Sony Online
Entertainment's Station Exchange technology is trusted by top publishers
worldwide and offers a turnkey solution for MMOG and virtual world operators
to provide legitimate real money trading of virtual assets within their titles
or via the Web, facilitating a safe and fair online environment for all
participants. Based in New York, NY, the company was founded by industry
veterans and backed with $24 million in venture funding from Charles River
Ventures, Kodiak Venture Partners, and Pequot Ventures).
(http://www.livegamer.com)
SOURCE Live Gamer
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