WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Web Hosting Domain Name Industry Monday, September 25, 2017 
Add Press Release News | News Feeds Feeds | Email This News Email

Mooreland Partners Advises Waterfall on its Sale to Upland Software
Monday, July 17, 2017

Transaction Extends Mooreland's M&A Leadership in Marketing Automation and Mobility Sectors

NEW YORK, July 17, 2017 /PRNewswire/ -- Mooreland Partners (, the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, today announced that it acted as the exclusive financial advisor to Waterfall on its sale to Upland Software ("Upland"), a global provider of enterprise work management and digital engagement software based in Austin, Texas.

Based in San Francisco, Waterfall is the leading provider of mobile marketing automation solutions that support enterprises in delivering high impact and targeted mobile content to end customers. The solution portfolio is trusted by many of the Fortune 500 and includes SMS/MMS, RCS, push, mobile wallet, and other channel capabilities.

Waterfall will be combined with Upland's Mobile Commons mobile messaging solution and rebranded as Upland Mobile Messaging. "Combining Waterfall's mobile marketing cloud software and enterprise services that deliver real ROI with Upland's Mobile Commons nonprofit messaging solution will give customers the most powerful end-to-end, mobile messaging platform in the industry," said Matt Sechrest, Waterfall's CEO. "This is a great outcome for Waterfall and its shareholders. We were very pleased with the strategic insights, ecosystem relationships and transaction support provided by Mooreland Partners."

This transaction sits at the center of two prominent themes in the market today:

    1. Mobile's emergence as the dominant digital communication channel;
    2. Growing adoption of SaaS-based marketing automation tools across many
       industry verticals.

"The acquisition creates one of the largest independent providers in multi-channel marketing automation and positions the combined business to capitalize on the growing market opportunity across a number of key industry verticals," said Todd Feldman, Managing Director, Mooreland Partners. The sale of Waterfall extends Mooreland's M&A leadership position in marketing automation and mobility and adds to the list of strategic counterparties - a list that already includes IBM, Salesforce, WPP, Google, Rakuten, Accenture, Intel, eBay, and others - acting as buyers on Mooreland-advised sellside M&A transactions in digital marketing.

Founded in 2002, Mooreland Partners is a leading independent M&A and private capital advisory firm serving the global technology industry with offices in London, New York, and Silicon Valley. Mooreland's team of 50+ professionals delivers industry domain and transaction expertise across all major technology sectors including enterprise software, industrial electronics, mobile, digital media, consumer, e-commerce and fintech. Learn more at; read our blog.

All trademarks contained herein are the property of their respective owners.

U.S.A. Tel. +1 212 653 0800
U.K. +44 20 7484 1350

View original content with multimedia:

SOURCE Mooreland Partners

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav New Solution Impact Analysis Report Says SMART by GEP Procurement Software Delivers Strong Increases In Efficiency, Effectiveness And Savings | Sep 25, 2017
Nav European Home Automation Systems Market, Forecast to 2022 | Sep 25, 2017
Nav Electroceramics: Technologies and Global Markets | Sep 25, 2017
Nav Zipper Pouch Market: Global Industry Analysis 2012 - 2016 and Opportunity Assessment 2017 - 2027 | Sep 25, 2017
Nav World Bleeding Disorders Treatment Market 2017-2027 | Sep 22, 2017
Nav Global Air Conditioning Systems Industry | Sep 21, 2017
Nav Global Airway Management Devices Industry | Sep 21, 2017
Nav Global Internet Radio Industry | Sep 21, 2017
Nav Global Lightning Protection Technologies (LPT) Industry | Sep 21, 2017
Nav Global Coatings for Medical Devices Industry | Sep 21, 2017

Submit News | View More News View More News